Alexa is the company that analyzes and provides website traffic of the websites. (Alexa is a wholly owned subsidiary of Amazon.com
You can see the statistics and traffic from any website by writing the website URL and searching it from Alexa.
You can try it right away in Alexa.com if you want.
Here is, for example, the some statistics of the highly popular social media website, Pinterest.com.
Alexa also gives statistics of the many other metrics where are the people located using that site, how engaged people are, what is their gender, education and so on. (You can follow me on Pinterest.)
But how reliable Alexa rankings really are and is it important to get your Alexa ranking better? Let’s find out!
How Does Alexa Get Their Data?
Alexa gets their data from people who have installed Alexa toolbar in their browsers. Alexa then tracks the traffic of those users and gets the statistics according to the users of the toolbar.
There are also other plugins and toolbars that Alexa uses to track their traffic.
Still, Alexa certainly doesn’t get the track from all of the users on the internet but only a little amount of it.
Alexa ranking can give you some insight of your website popularity and traffic but it’s not the most reliable one. There are many reasons why you shouldn’t concentrate on the Alexa ranking too much.
Example from the Successful Online Entrepreneur
The highly successful Online Entrepreneur and creator of the Wealthy Affiliate Kyle told his own experience. He wanted to test the reliability of Alexa by his own websites. He has many own websites and he chose to compare two of them, let’s call them Website A and Website B.
Website A got unique 20,000+ visitors per day while Website B got “only” 1,000+ visitors per day. So according to that, Website A’s Alexa ranking must be way better than B’s ranking. Was it?
NO! Website B was getting actually double the traffic that A was getting according to Alexa. So Alexa’s ranking and statistics were totally false.
You Can Actually Buy Alexa Rankings
There are different tools and packages that Alexa sells. I don’t recommend them. You can get the same (and actually more accurate) information for free from other tools like Google Analytics.
Alexa rankings aren’t reliable also for the reason that there are many ways to manipulate the Alexa traffic.
If you are interested in that kind of tools you can find them on Google but I don’t recommend to use them because Alexa ranking is not so important. Use your money for better tools like for Wealthy Affiliate premium to learn more about earning money online.
Alexa Ranking Tells Something but…
According to Alexa, top-ranked web pages on the internet are
Yahoo, Wikipedia, Twitter and Amazon are also in the top 10. So we can definitely say that Alexa ranking gives you some information about the traffic and ranks in the search engines. These websites are highly popular and deserve their place in the top.
Still, I wouldn’t concentrate too much on the Alexa ranking because
1.It doesn’t show traffic accurately
2.The rank can be easily manipulated (you can buy better rankings).
What do You Think about Alexa?
Have you used Alexa or other website ranking tools? Leave a comment below or join the discussion in Wealthy Affiliate.