What is SEO and Why Do I Need It?

SEOYou may wonder what is this strange term that people use on the Internet, SEO (Search Engine Optimization).

SEO is the process of readying a website to be listed well in search engines (according to Wapedia). Let’s put it in a more simple form.

You set up your website to get ranked in search engines. This is SEO, in a nutshell.

In order to get ranked in search, you need to do certain things. Provide valuable content, engage with people, use keywords, social media presence and so on.

Why is SEO Important?

You want to be ranked in Google, Yahoo and other search engines to get traffic.

Think about the benefits when you get ranked in search engines. Let me give you 4 reasons.

1.It’s free marketing (You don’t need to pay for SEO)
2.Your visitors are targeted (People search for something specific and end up to your website.)
3.Your brand/company’s value rises
4.People find you easily

There are of course more reasons but these four are quite crucial.

Think about expensive marketing campaigns. You pay for Facebook or make Pay Per Click campaigns to get your ads somewhere. They may cost a lot. But SEO doesn’t cost money. I’m not saying that you shouldn’t be using paid marketing methods but don’t solely lean on paid methods.

If you want to get fit, you may search “How to get fit” from Google. Then you head to the fitness site which sells ideas and products how you can get fit. You are already interested in the website’s theme because you searched it from Google.

In other words, using SEO effectively gives the website targeted visitors who are already interested in the subject.

Inrease Traffic in Your Website by SEO.
Increase Traffic in Your Website by SEO.


Your Competitors Are Using SEO

Let’s think about an example. Company A and company B are working in the same industry. They both want to get more customers online. Company A uses SEO but company B doesn’t.

Company A gets ranked in search engines and a lot of people come to his website. Then they end up buying his products and the company success. Company B thinks, “We don’t want to think about SEO. We concentrate on the other things.” They don’t get ranked in Google and only very few people come to their website. Not many products are sold.

Even though the example is very simplified you get the glimpse how important SEO can be. The successful companies online are using SEO.

Keywords Are Important. But Don’t Overuse Them.

In SEO, keywords are one critical key to success. You may want to get to know the free keyword tool, Jaaxy.

Jaaxy helps you to research great keywords for your website to get ranked better.

Still, I just want to mention that keywords are only a little part of SEO. Sometimes people seem to overemphasize keywords. The most important thing to provide valuable content that people are interested in.

This article was a little introduction to SEO. You can learn more about SEO from my SEO tips in Pinterest or by reading Search Engine Optimization – Getting Started Guide by a successful internet entrepreneur.

Have studied SEO? Why it’s important in your opinion? 

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By Roope Kiuttu

Hello! I am Roope "Robert" Kiuttu, the founder and owner of YourOnlineRevenue.com. I created this website back in 2015 to help you to make money online. You can ask me anything and I'll be happy to help you out. I help people daily to make more money online and I love seeing people succeeding. If you want to get my 1-on-1 support and help to make money online as well, get started HERE.


  1. I’m sure a lot of people will be happy with the way you explained search engine optimization. It was such an easy explanation to understand. Other sites tend to overcomplicate the idea a bit which makes it sound like such a horrible thing that you have to struggle with to try and improve your websites rankings on search engines.

    SEO is definitely beneficial to all websites especially considering that almost everyone else is doing it so why should you be at a disadvantage by not doing it properly.

  2. Hello there again brother. Nice tackling about SEO or search engine optimization.
    I 100 percent agree with what you have said about SEO. People who are planning to make it big with online marketing or online affiliation or online business, whatever they wanna call it. They are required to master the ins and outs of SEO. Because if not no matter how much they spend to promote their site they will just be devoured by the masters of SEO.

    1. Hi Norstad,

      thank you for sharing your thoughts. Yes, SEO is quite important in online marketing. I remember my first thoughts when I met that term, “What is that mystical SEO!?!?”

      But now after studying the subject and working on it it seems to be easier. SEO isn’t actually complicated at all. If someone is interested in learning SEO, Wealthy Affiliate provides training which teaches everything one needs to know about SEO.

      I wish you big success Norstad!

  3. Great explanation of SEO here that most people who are asking will understand.

    I also use Jaaxy and agree that this is a great tool for keyword research and to choose the correct keywords so that people can find your site and you get some good traffic.

    Lots of people make SEO out to be more complicated than it actually is.

    1. Thank you for the comment Michel, I’m glad you liked it.

      Jaaxy is definitely a great tool. Using Jaaxy can save a lot of time and efforts. It’s also 100% free to start!

      Yes, SEO is actually quite simply thing and anyone can learn it despite of the starting level.

      I wish you all the best Michel!

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