You may wonder what is this strange term that people use on the Internet, SEO (Search Engine Optimization).
SEO is the process of readying a website to be listed well in search engines (according to Wapedia). Let’s put it in a more simple form.
You set up your website to get ranked in search engines. This is SEO, in a nutshell.
In order to get ranked in search, you need to do certain things. Provide valuable content, engage with people, use keywords, social media presence and so on.
Why is SEO Important?
You want to be ranked in Google, Yahoo and other search engines to get traffic.
Think about the benefits when you get ranked in search engines. Let me give you 4 reasons.
1.It’s free marketing (You don’t need to pay for SEO)
2.Your visitors are targeted (People search for something specific and end up to your website.)
3.Your brand/company’s value rises
4.People find you easily
There are of course more reasons but these four are quite crucial.
Think about expensive marketing campaigns. You pay for Facebook or make Pay Per Click campaigns to get your ads somewhere. They may cost a lot. But SEO doesn’t cost money. I’m not saying that you shouldn’t be using paid marketing methods but don’t solely lean on paid methods.
If you want to get fit, you may search “How to get fit” from Google. Then you head to the fitness site which sells ideas and products how you can get fit. You are already interested in the website’s theme because you searched it from Google.
In other words, using SEO effectively gives the website targeted visitors who are already interested in the subject.
Your Competitors Are Using SEO
Let’s think about an example. Company A and company B are working in the same industry. They both want to get more customers online. Company A uses SEO but company B doesn’t.
Company A gets ranked in search engines and a lot of people come to his website. Then they end up buying his products and the company success. Company B thinks, “We don’t want to think about SEO. We concentrate on the other things.” They don’t get ranked in Google and only very few people come to their website. Not many products are sold.
Even though the example is very simplified you get the glimpse how important SEO can be. The successful companies online are using SEO.
Keywords Are Important. But Don’t Overuse Them.
In SEO, keywords are one critical key to success. You may want to get to know the free keyword tool, Jaaxy.
Jaaxy helps you to research great keywords for your website to get ranked better.
Still, I just want to mention that keywords are only a little part of SEO. Sometimes people seem to overemphasize keywords. The most important thing to provide valuable content that people are interested in.
This article was a little introduction to SEO. You can learn more about SEO from my SEO tips in Pinterest or by reading Search Engine Optimization – Getting Started Guide by a successful internet entrepreneur.
Have studied SEO? Why it’s important in your opinion?