Is Norwex a Scam Or The Best Cleaning MLM-System in the World?

is norwex a scam
Norwex Mission:

When you saw high prices of Norwex you may have asked yourself, “Is Norwex a scam?” Some people were also asking, “Is Norwex a pyramid scheme?”

I can already say that it’s not a scam nor a pyramid scheme. However, I don’t immediately recommend joining. In this unbiased review, I’ll analyze whether you should join their system or not.

I am not affiliated with Norwex and I don’t earn any money from them for writing this article. My intention is to inform you about their opportunity in order to help you to decide whether their program is suitable for you. Let’s get started.

Norwex Review

Name: Norwex

Founded: In 1994 by Bjørn Nicolaisen in Norway

Type: Multi-Level Marketing. Cleaning Products.

Short Review: Norwex mission, vision, and products are great. Despite their expensive prices, people are loving Norwex products and giving them lots of positive reviews.

However, making money with Norwex isn’t push button to riches. You need to work to build your business diligently to get more customers and new people joining your downline.

If you are interested in an opportunity that would make you a living online, I recommend taking a look at it here. I use it myself and it works like a charm. I’m sure it will help you to earn money online as well. You can use it for selling Norwex or any other products.

is norwex a scam
Norwex mission is clearly stated on their homepage.

What Is Norwex?

Norwex is a multi-level marketing company which has more than 40,000 distributors all around the world. It was originally founded in Norway (see the similarity between “Norway” and “Norwex”) but quickly expanded to USA and Canada. Nowadays they operate at least in 12 different countries including Australia, UK, Germany, Sweden and so on.

is norwex a scam
Norwex is available in all of these countries. Most likely it will expand to other countries as well in the future.

Norwex offers cleaning products and their purpose is to be natural and free from chemicals. They also like to be known as a very high-quality brand and superior to their competitors. Wait! Isn’t that what all other MLMs try to do as well..? 😉

They have two big signs that show their high quality:

  1. The company is created in Norway.
  2. The prices are huge compared to their competitors.

Do they really guarantee that the quality is great? Would it be easy for you to sell Norwex products and earn a living? Let’s continue our research by having a closer look at their products.

Norwex Products – Natural and Chemical Free

Norwex wants to brand themselves and their products under the following terms:

  • Clean
  • Eco-Friendly
  • Natural
  • Chemical Free
  • Green

You can find all these associations on their website. Personally, I like their ideas and I am sure they may appeal to you as well. Who wouldn’t want a chemical free and a natural home?

What kind of categories Norwex products have? Let me list you a few of them:

  • Floor Systems
  • Home Essentials
  • Kitchen Cleaning
  • Bath and Body Care
  • Personal Care
  • And so on.

All in all, their products are targeted in a cleaning niche. Their purpose is to help you to take care of your home but also from your own body.

is norwex a scam
These are some of the most popular Norwex products. Would you pay $113 for the cleaning mop?

As you can see in the picture below, their products are quite expensive. I have never paid $113 for a cleaning mop myself. Also, laundry cleaner costs $25 for one kilogram. That’s quite a lot.

However, many Norwex clients don’t care about their high prices. You can use the same cleaning mop for years so paying once a higher price won’t take you to a bankruptcy.

Norwex is also creating new products regularly to add even more products to their catalog and offer wider options for their clients. Let’s have a look at some new products.

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is norwex a pyramid scheme
New Norwex Products

I1f you want to have a closer look at their products and read customer reviews, you can check them out on Amazon.

Norwex Business Opportunity – How Does It Work?

As I mentioned above, Norwex is a multi-level marketing company which means that anyone can freely become a distributor and joins their program. As a Norwex distributor, you will earn money for 1) Selling their products and 2) Recruiting more members to their system.

Their program offers quite high commissions for their distributors because product prices are pretty expensive. You will earn your own share for each sale you make.

When you refer new people to the program and they start selling products you will earn a little commission from their sales as well. This is how a typical MLM-system works. You probably know many other famous MLM-programs like Mary Kay, Herbalife, and Amway

At the moment it costs $100 to join Norwex MLM-system. However, the price may vary depending on the country and it can change over the time course.

You need to make sales at least worth $250 during every 3-month period in order to maintain the system. If you don’t reach that $250 goal, you can also buy their products to make it. I know that many MLM marketers may struggle to make sales, especially during the first year so you may end up buying lots of their products. Of course, it depends on how much effort you put on selling.

At this point, I would like to mention that making money with Norwex is not a push button to riches. It requires work like any other business. If you’re just starting out, you need to go through the struggles and persist. Many people are not willing to feel that discomfort and that’s why they quit.

3 Keys to Success with Norwex

Before I show you how Norwex compensation plan works, I would like to share a few ideas that will help you to succeed with this or any other business.

1) Great team and support

In Norwex you will join a team and it’s determined on the person that referred you into the system. I highly recommend searching for a good team because it can significantly improve your chances of success.

The world-famous motivational speaker who became a millionaire with a MLM-system always said, “You are the average of 5 people you mostly hang around.” That is so true and it’s the reason why I underline that choosing a successful team is one of the most important keys.

2) Proper Training

This also closely relates to the first one. If you have a good mentor who teaches you the tricks and tips, you are already halfway to success. I heard some people criticizing Norwex training saying it’s not very comprehensive.

However, the Internet is full of training that can lead you to success with Norwex. This training will definitely help you succeed. By the way, I’ll offer you my 1-on-1 support as well.

3) Persistence – Never Give Up

If you want to succeed in business, there are some struggles. You will make some failures. That’s a normal part of the story. But what is the difference between winners and losers? What is the difference between those who make it and those who fail?


I have seen so many people joining Wealthy Affiliate and starting their journey to making a full-time income online. They had big dreams and ideas. They started the training and maybe earned some money.

But then they faced some challenges. Maybe things didn’t go as they had planned. So they threw in the towel. When I was starting out my websites and earning money online, I was also close quitting. But I’m glad I didn’t because otherwise, I wouldn’t be here where I am today. I have a freedom to move from country to another because I make money online.

I have seen it so many times. Those who keep on going will succeed. That’s the name of the game. Never give up.

Norwex Compensation Plan

The following 3-minute video will explain you Norwex compensation plan in a nutshell. It’s created by a Norwex team member so it’s completely biased, unlike my review. However, I wanted to add it here to show you how their system works.

Norwex Reviews & Complaints

When we look at reviews of Norwex products it’s hard to find many negative reviews about the quality. The quality of products seems to be great.

However, many people have noticed the fact that Norwex products are like 5 times more expensive than their counterparts. That’s why Norwex complaints mostly concentrate on their high prices. Some people didn’t like that some of their cleaning cloths were so small.

But many reviews describe Norwex cleaning equipment like this:

  • “Great for cleaning windows!”
  • “The best cleaning products that I have used.”
  • “Love these cloths.”
  • “This Norwex product is amazing.”

On the other hand, some people say, “Save your money for the real thing.” They obviously refer to high prices.

A quick conclusion of reviews is that if you are willing to pay the high price, you will most likely enjoy their products. But if the price is a decisive factor for you, I recommend looking for cleaning products somewhere else.

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is norwex a scam
CEO of Norwex. I definitely like his values and ideas.

Conclusion – Is Norwex Worth It?

Is Norwex a pyramid scheme? No.
Is Norwex a scam? No.
Is Norwex worth it? Well, it depends.

Norwex company is making big profits by selling their products because they are quite expensive. On the other hand, they can easily sell them for a high price because people like to associate high price with a higher quality.

Sometimes a $49-product sells, much more than a $29-product. One friend was trying to sell her table for $35 but nobody bought it. Then she rose the price to $100 and somebody bought it immediately. Can you imagine? 😉

Objectively paying a high price for the same product isn’t very wise. That’s why for me personally a low price is usually important. Many times the purpose of a high price is just to make more profit to the company that is selling the product.

If you don’t have any problem with Norwex’ high price you can definitely buy and sell their products. It’s an honest and a legitimate company with more than 20 years of experience in the industry.

I prefer having the freedom to choose what kind of products I promote and what is the price. I can do all of it from the comfort of my own home. If you would like to learn how you can earn a living online, I recommend taking a closer look at this step-by-step training.

It’s not a MLM-program but it will for sure help you to succeed with Norwex as well. In addition, you can get started for completely free unlike with Norwex.

What do you think about Norwex products?

Are you interested in joining Norwex MLM-business? 

Let’s discuss in the comments below! 🙂

I promise to reply to all of your comments and questions personally. Looking forward to hearing from you.


By Roope Kiuttu

Hello! I am Roope "Robert" Kiuttu, the founder and owner of I created this website back in 2015 to help you to make money online. You can ask me anything and I'll be happy to help you out. I help people daily to make more money online and I love seeing people succeeding. If you want to get my 1-on-1 support and help to make money online as well, get started HERE.


  1. I am very cautious with MLM companies, and this at least has products that are something other than health supplements and also provides a better option than what is generally out there in the market.

    However, I would be a little worried about that initial fee and the maintenance amount of $250 in sales. I have checked out a few other MLM ventures and I feel like those that demand terms like this are not only a little shady but at the very least just very difficult to maintain. If I could come up with a definite $250 in sales every month I’d prefer it to just be on my own company.

    1. Hi Fantasia,

      yeah, reaching that $250 goals can be a bit challenging in the beginning. However, when you get the ball rolling it’s easy. $250 is just a little money.

      I have noticed that after you’ve build your reputation in your specific industry, it’s much easier to succeed. I have a friend who was quite famous in Finland because of his nutrition company. However, he sold it for other people and went for a “1-2-year holiday” from the industry.

      Now he is starting again and people are very excited. Everybody is asking about his new product and are willing to buy it.

      This is a great example that it’s worth it to put in the work now because rewards will come later in many ways. Build your authority and expertise and people will buy products from you in the future much more easily.

  2. I have never heard of Norwex before reading this. I guess this company hasn’t reached my country yet or it’s just not very popular here. I think it is a common misconception that when people hear of MLM, they automatically think of a pyramid scheme. Many seem to not realize that many companies use this technique to not only make members work harder to earn better, but to also have more members quickly. Even clubs and organizations use this.

    What you said about products under this company being too expensive is the usual downfall for this kind of business. It would be too hard for members to sell these products despite their much superior quality compared to their competitors because majority of the consumers would buy cheaper products with lesser quality, than the really expensive ones.

    The company that has been able to survive in the business for a really long time, are those who use MLM but sell very affordable products, are those like AVON. I really believe that this should be considered by these companies before selling their products, and if they wan to be around for a long time and be able to reach many consumers.

    1. People probably associate MLM-systems with pyramid schemes because of the pyramid form. The founder is on the top and then he builds a pyramid under him. However, all companies are some kind of pyramids if we want to think it that way.

      Yeah, it really takes persistence and good values from the company to maintain in the business for a long time. I truly believe that universal laws affect and if you keep on doing good and positive things, you’ll get a reward sooner or later. We will reap what we sow. The law of cause and effect.

  3. It’s amazing to see a company that sells cleaning products operating on a multi-level marketing scheme. I mean it is quite hard for a company to start such in Nigeria and achieve great success considering the fact that most of the firms here are not quite interested in running such program and the buyers are also not ready to buy cleaning products that would cost that much. If this is a skin product/hair products company, I would have said it would have worked, but this is a no for us in this region.

    On the other hand, I would advise anyone joining such a scheme to be ready to work hard to build a great network and probably use social media sites to market the products for it is not always easy to make it through multi-level marketing scheme.

    1. Hi Henry,

      I would assume that Norwex products are pretty expensive for the Nigerian market.

      Which opportunity has been the best for you for making money online while living in Nigeria?

  4. I like that their purpose is to be natural and free from chemicals. A lot of people don’t like the mainstream cleaning products so they may be interested in these Norwex products. The problem for me is that they have a $250 target every 3 months.

    That doesn’t actually sound too much considering that their products are quite pricey. The problem is that it will take a while for you to develop the business and that can mean that you do not hit that $250 target. After spending $100, for you to be removed from the program after only 3 months would just be awful.

    1. Hi Kingcool,

      that’s true. $250 minimum forces newbie network marketers to buy these products for themselves.

      I would consider joining Norwex as a distributor only if I would already have some audience in their niche. For example, a website where I teach about cleaning or review different kind of cleaning products.

      By the way, the Internet makes it so much easier to succeed within any MLM-program. It’s hard for me to imagine the time before the Internet because starting a business has been so much more expensive. Nowadays you can launch a business for $100 or even for free that will make $10,000 month or even much more. Of course, it’s good to invest in some tools and other resources along the way but I just want to point out how great our possibilities are. Isn’t that great? 😉

  5. Wow another great review of website. We all know that we can not earn money unless we put some efforts and sacrifices into it. In the life long years of their company no dought they are a legit one. Norwex is strong enough to have partnership with other.

    The only thing which will not be assured is if products will be sell fast because it cost too much money for customers and people nowadays are really taking care of saving money.

    1. Hi Jemuel,

      yeah, making money requires work and efforts. It’s interesting how some people still about MLMs that they are an easy way to earn money. In reality they aren’t.

      I’m happy that I learned early in my life that if I want to earn money, I need to quit my 9-5 job and become an entrepreneur. Working as an employee in an average company leads nowhere in the long run.

      1. Yes i agree with that. Better to work on your own than to work as an employee to some company. I do not need a boss to dictate what to do but get some advice to some people like you in fact you are one person who captivates my attention to build and focus on my own business because you really have a very interesting and motivating website. I want to be like you.

        1. I’m very happy to hear that I’m able to inspire you. It gives me a great joy!

          One guy from the U.S. called Nathaniell Brenes introduced Wealthy Affiliate opportunity to me. Then he has give me tons of tips along the way. I think he has been one of the biggest sources of inspiration for me.

          When he started looking for ways to earn money online he was still living in China. He got an idea of earning dollars online and “living like the king” in China. His plan worked great and all his goals were exceeded. Now he has made +$10,000/month income for several years and is living a comfortable life with his online income.

          Just a regular guy who found an opportunity and went for it. It’s a great success story.

      2. Wow that person is very successful in life now. There are lots of influential person who will give you the best way to a successful journey. I never thought in my childhood that you can earn that much amount of money online in just sitting and only your capitals are ideas and internet literacy. I can say now that we are already in a new world of modernization. Even earning money is improvised and Entrepreneurs like you are tools why all great things happened in internet.

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