Is LifeVantage a Pyramid Scheme? Will It Change Your Life?

//Is LifeVantage a Pyramid Scheme? Will It Change Your Life?

Is LifeVantage a Pyramid Scheme? Will It Change Your Life?

Did some of your friends introduce you for Lifevantage? Or did you see their advertisement on ABC’s PrimeTime show? Maybe you are just looking for ways to make a living from home?

In this article you’ll find answers to all your questions, “Is Lifevantage a Pyramid Scheme? How does Lifevantage work? Would it be easy to succeed?”

My team member made a research of Lifevantage and I have added my own notes. I believe you’ll find our article useful and it will help you to decide whether or not to join to Lifevantage.

Notice that I am not affiliated with their system in any way and I don’t receive any money for writing this article. I’ve gathered the facts just for your information.

LifeVantage Review

Name: LifeVantage

Founded: 2003

President and CEO: Darren Jensen. (The Company Is Listed in NASDAQ.)

Type: Multi-Level Marketing Company (MLM)

Short Review: In my eyes, LifeVantage looks just another MLM-program selling expensive nutritional supplements. It’s possible to make big money with this kind of systems because products have so big profits but I don’t find opportunities so interesting.

I prefer selling products that provide the best value for the client. If you follow the training in my #1 recommendation for earning a living online, you can promote whatever products you want to earn money. In addition, you don’t even need to have any own products. You’ll earn money just for posting links on the Internet.

is lifevantage a pyramid scheme

LifeVantage advertisement on their homepage.

What is LifeVantage?

For anyone unfamiliar with it, LifeVantage is a publicly listed network marketing business that has been operational since 2003. The business is run by the president, Mr. Darren Jensen. He has over 25 years of global network marketing as well as direct selling experience at selling a variety of product types such as nutritional supplements and personal care products for various companies.

Initially, Lifevantage sold its products primarily through retail channels but they switched to network marketing back in 2005. Since the transition, the business is one among one of the leading multi-level marketing company at the nutraceutical industry.

LifeVantage manufactures products that focus on healthy living and the reduction of oxidative stress. Simply put, Lifevantage helps individuals achieve healthier living. They claim that their supplements are rooted in science and they only produce validated products. Is this true though? Here, we shall take an in-depth look into LifeVantage as well as their products.

LifeVantage Products – Nutritional Supplements to Boost Your Health

Lifeventure has an array of goods including AXIO, PhysIQ, TrueScience, Protandim and Canine Health. Their most favorite merchandise is their anti-aging formula called Protandim. Let’s have a closer look at their products and their potential effects.

is lifevantage a pyramid scheme

AXIO – AXIo is an energy drink that is designed to improve not only the bodily but mental vigor levels. It’s suggested that user only guzzle this swig between meals to maintain physical energy as well as your overall well-being.

PhysIQ – PhyIQ is a weight loss product that is said to make anyone who consumes it healthier. The supplement has a total of four different products including a protein shake, fat burn supplements, cleanse and probiotic supplements.

TrueScience – If you are looking for a revolutionary skincare inclusive of proven ingredients, then TrueScience is what you need to buy apparently. TrueScience includes a facial cleanser, perfection lotion, eye serum, micro lift serum as well as an anti-aging cream. LifeVantage claims that TrueScience offers instant results as a regularly used anti-agent.

Protandim – Here is an anti-aging dietary enhancement that will reduce oxidative stress and support the manufacture of mitochondria, which is said to fight the effects of aging. Protandium is meant to help accelerate invention of various normal antioxidant enzymes in our system such as catalase, glutathione and many others – these enzymes help increase health at a cellular level.

Canine Health – Canine Health is a supplement that is specially designed for dogs and meant to be taken daily. It comes inclusive of omega 3 fatty acids, NrF2 activating ingredients, and collagen that help reduce cellular stress on canines and help solve most problems associated with healthy aging in dogs.

Some of these problems include sleep disturbances, decreased mobility, loss of in-house training as well as reduced social interaction. Canine Health is also said to support normal joint function, flexibility, cognitive function, eye function, mobility as well as skin and brain function within dogs.

All in all, products are supposed to improve dramatically your (and even dog’s) health. Notice that product descriptions are created by LifeVantage team and I don’t take any responsibility whether their products work or not.

LifeVenture Pricing – Looks Quite Expensive

is lifevantage a pyramid scheme

The bottle contains 30 caplets.

Life Venture products are priced as follows. These prices are for one bottle of supplements.

  • TrueScience: $211 for the whole set ($160 for preferred customers). Please note that the merchandise included is also available for individual purchase.
  • Protandim: $50 ($40 for preferred customers)
  • Canine Health $30 ($25 for preferred customers)

Any distributor will receive a reduced price for agreeing to receive their automated monthly shipments of their chosen products.

In my opinion, products aren’t very cheap because one bottle will be consumed fairly quickly. Then you (or your clients) need to buy another one. So yearly cost for using LifeVenture products will be quite high.

How Much Does It Cost to Join This Program?

LifeVantage provides compensation to independent distributors who sell their products. You may have perhaps stumbled onto the clip about LifeVenture on ABC’s PrimeTime show, or perhaps you have been approached by someone who is already a distributor and as a result, you are interested in learning more.

LifeVantage allows their distributors to profit from sales of the products. It is said that the Lifeventure has over 67,000 independent dealers as of the date and the numbers are still rising.

is lifevantage a pyramid scheme

Lifevantage is filled with testimonials and success stories which are typical for this kind of MLM-systems.

Individuals are required to make a $100 purchase as an initial payment. The investment will buy you a starter kit and thus make you eligible to earn commissions. LifeVantage encourages its distributors to buy the $600 package which comes inclusive of a monthly auto-ship which costs anywhere from $110 up to $310. Once you are in, you’ll note that there are two ways that you start earning your commissions.

One way is through selling the products for a retail commission. Here, you’ll get a small percentage of every sale you make. Another way to earn a living with LifeVantage is by promoting their business and signing up new independent distributors. If you wish to receive more, an individual is allowed to use both these methods simultaneously.

In addition to your commission, Lifeventure also offers a variety of bonuses for reached target goals. These bonuses are paid on a weekly and monthly basis. They include platinum pool, fast start bonus pool, fast start bonus, elite pool, royalty commission and generation matching gifts.

Despite their bonuses and commissions, more than 95% of their distributors fail. I have explained some reasons for my other reviews of MLM-programs. I will also show you real earnings of Lifevantage distributors later in this article.

LifeVentures also offers a business training known as Master Track to all distributors. This program entails weekly audio training programs, training course, conference calls, annual global conventions, training manuals, personal mentorship, business systems as well as various incentives and promotions.

=> Tired of Complicated MLM-Systems? Learn How to Make a Living from the Comfort of Your Own Home Without Selling Overpriced Products!

LifeVentures Compensation Plan

Do watch the following vide for a comprehensive explanation of LifeVenture compensation plan.

The video above filmed and explained by Mr. Shawn Poe throws down all the facts about Oxidative Stress and nutrigenomics and where your LifeVenture commission will take you with your earnings. He explains how you can maximize on your charge based on your personal sales as well as how many people have signed up based on your link.

He goes on to explain how much you will be able to earn based on personal orders as well as roll with options that come into business based on your reference. He will guide you on commissions earned per person, etc.

Is it really so easy to succeed like this guy wants us to believe?

Let’s have a look at their  most recent Earnings claims statement:

is lifevantage a pyramid scheme The chart shows us that only less than a few percent of all distributors are able to earn a full-time income. I think that the real percentage is close to 1% but they don’t show exact percentages in this chart. In the bottom line “Executive Master Pro 10” there are only around 20 people. That’s less than 0,0003% of all distributors. That’s why I think that the chart is a bit misleading.

The rows that you can see on the bottom of this image, of course, interesting but the fact is that +90% hardly make any profit with this system. They just spend money on LifeVantage products and those who are on the top of the pyramid collect the fruits.

On the other hand, the chart also tells us that it’s possible to earn big money with this kind of systems. If you work hard and persistently, you will eventually move up in the pyramid and reach a big income.

LifeVantage Reviews & Complaints

Previous sellers have attested that they do receive their weekly and monthly payments anytime they make a sale. They also receive bonuses as promised and thus far, nothing seems alarming about LifeVenture. LifeVenture is offering a way for all users to earn money in more than one way. However, succeeding with this kind of programs is anything but easy.

Have a look at customer reviews for LifeVantage.

is lifevantage a pyramid scheme

One famous website had received several reviews of Lifevantage. I was surprised to see that so many people gave it only 1 stars out of 5.

Those people who gave it 1 star usually explained that these products really don’t work and the effect is only based on placebo effect. Some of them were frustrated that they lost lots of money in this system.

A common complaint with systems like Lifevantage, Herbalife, Amway or other MLMs is that their products are just overpriced. It seems that these brands are selling also the feeling and the whole lifestyle behind the product and not just single items.

Conclusion – Is Lifevantage a Scam?

Based on our research Lifevantage is not a scam. They have real products so obviously, it isn’t a pyramid scheme. On the other hand, I would recommend thinking twice before joining any system like this one.

First of all, you need to be able to dedicate lots of time to the system if you really want to succeed. If you think that you only have a few extra hours per week, then it’s better to skip this opportunity.

Another important thing is that you need to be convinced that their products are great before you can succeed with them. If you are really interested in the system, it’s better than you already have experience of their products and their effect.

Personally, I am not a big fan of MLM-systems because their products are usually overpriced and there’s lots of false advertising. They advertise the feeling that everybody will succeed even though the reality is very different.

Imagine a MLM-convention of 10,000 people. Only 100-300 of participants are making a full-time income with the system and others are still on their way. And of course, those 100-300 participants are the only ones that can walk on the stage.

If you are looking for reliable ways to earn a living from home and become your own boss, I highly recommend this step-by-step training. It’s completely free to get started and it really works. I started it myself around 2 years ago for free.

Then after two months, I bought the premium membership which is less than $1 per day. Then they taught me how to make a living online. For me, it was a life-changing experience. And notice, it’s not a MLM-system! 😉

What do you think about Lifevantage?

What is your experience with other MLM-systems?

Let’s discuss in the comments below!



Overall Ranking

4.0 /10


  • Some people seem to live LifeVantage products
  • It's a huge company and listed on NASDAQ


  • Products are quite expensive
  • The competition with this kind of MLM-programs is extremely tough
By | 2017-09-19T12:00:05+00:00 September 19th, 2017|Categories: MLM-Programs|14 Comments

About the Author:

Roope is the founder and creator of He has created this website in 2015 to help you to create a successful online business. If you have any questions, don't hesitate to contact us by leaving a comment below! We hope you enjoy!


  1. DeLon February 14, 2018 at 7:09 am - Reply

    I’m not a MLM fan at all, however what draws me to LifeVantage is the product. It has several studies on the NRF2 by institutions and universities. The have world wide patents that state what the product will do, which is substantiated by the science from the studies.

    Dr. McChord is a world renown scientist, LV is on the NASDAQ. Not everybody gets a buzz from the product, but the science says that good things are happening at the cellular level. Go to Youtube and do a search on Protandim + disease and the are thousands of responses. Placebo effect, that’s a judgement call, but not according to the science.

    MLM is difficult and I wouldn’t touch it with a ten foot pole, but I’m looking at it because of the product and science behind it. And then only as a user. Expensive, yes….but compared to what?

    This is a one only product in the world that has 23 peer studies behind it, patents that state what it will do for a person at cellular level, which has be all verified.. So when commenting, include the part that deals with the product and what it’s supposed to do.

    • Roope Kiuttu February 15, 2018 at 2:40 pm - Reply

      Thank you for sharing these good and relevant points. That sounds interesting for sure.

      However, I must admit that I’m not yet convinced. I have heard many other network marketing representatives telling how their program has the best products because of x, y and z-study by the leading professors and universities.

      That being said, LifeVantage can be different but I’m still quite careful because I’ve seen so much with these MLM-programs.

  2. Fantasia September 21, 2017 at 7:47 am - Reply

    I almost joined a similar MLM company, and the products were also very expensive. The company stated that even at those higher prices, supposedly they would be even higher if the products were sold in a more traditional way where there are retailers and distributors involved.

    I do think that a lot of these companies aren’t technically scams, but it really does feel a little bit off to me the way they conduct business. I don’t know what it is exactly, but I think the fact that they are not participating in the regular market and instead using these elaborate schemes make me feel suspect even when I know they are not technically scams.

    • Roope Kiuttu September 21, 2017 at 3:03 pm - Reply

      Yeah, there’s A LOT of controversy around MLM-systems. The thing that you mentioned is definitely one of the reasons. Why can’t they sell their products normally in the supermarket?

      Well, the reason is that their products are like 5 times more expensive most of the time.

      Then they almost always promise these big mansions and Ferrari while the reality is that only 0,1% of members achieve it. The advertising is quite misleading in that sense.

      I think those are the main reasons for the controversy.

  3. felabruno September 20, 2017 at 6:58 pm - Reply

    I am not interested in nutritional supplements. They are often scammy and you don’t need most of them if you have a healthy diet. This company’s prices are so high that I wouldn’t feel comfortable selling people overpriced pills they don’t need.

    • Roope Kiuttu September 21, 2017 at 2:03 pm - Reply

      Hi Felabruno,

      You are right that a healthy diet is the foundation for a healthy lifestyle. Supplements are just extra.

      I use some supplements like Whey or Creative when I exercise at the gym but they are way cheaper than these expensive MLM-products.

  4. jemuelterrado September 20, 2017 at 5:53 pm - Reply

    Sorry for that word, most of sites i have tried is not reliable and i know there are some which is worth trying. In fact i have one site which i have been already in months and they really pays you back as a change of your efforts. This multi level marketing program is so hard to handle and to manage. This would be hard for those first timer to earn from this program.

    • Roope Kiuttu September 21, 2017 at 2:40 pm - Reply

      I understand your concerns now Jemuel.

      Before I was very concerned as well. I thought that all “make money online” programs are scams because I had seen a few of them and they didn’t work. However, after gathering more experience and making money online myself, I have started to trust companies more.

      Of course, it’s good to do the research before you pay for something. 🙂

  5. Henrywrites September 19, 2017 at 12:06 pm - Reply

    I want to ask if there is another reason most of these multi level marketing programs that sell nutritional products and skin products sell their goods that expensive if not to have that tag of class and exclusivity? In as much as some serious marketers that are willing to work their socks off would make huge profits from selling the products of LifeVantage Multi-level marketing company, I still think that it is not worth buying for those that compare these products with other substitutes in the market.

    If there should be adjustments in the prices of these products, it is going to make it easier for the members to sell it off easily. Anyway, I just read your review on Usana and discovered that making their products expensive seems to cut across the sector.

    • Roope Kiuttu September 19, 2017 at 12:55 pm - Reply

      Hi Henry,

      I am not 100% sure why there are so many nutrition supplement MLM-programs but I have a few strong guesses.

      It’s quite easy to market the dream for people, “This supplement will change your life. Read what these doctors and researchers say!” People don’t have enough information about the supplements so they need to trust authorities.

      Also, prospects see smiling faces of their system’s members. They explain how the product and the system completely changed their lives. It’s easy to buy that kind of system.

      • jemuelterrado September 19, 2017 at 4:26 pm - Reply

        I never heard about the site from all my browsing activities in internet. I don’t have really interest on selling products online because i have no trust in internet nowadays when it comes to that kind of online job. What Mr. Roope guess is totally true and happening in the world of marketing.

        The marketing strategies really work. Promising words really captivates customers to buy their products even if customers doesn’t really have idea what will they get and that’s what they called strategy to sell more of their products.

        • Roope Kiuttu September 19, 2017 at 6:53 pm - Reply

          Hi Jemuel,

          Interesting to hear that you don’t trust the Internet. Why not? If the person or company on the other side is reliable, you can definitely trust them. Nowadays I probably spend most of my money online. I have only one “purchase” among the years and it was only worth $14. I knew when I was buying that the site was a bit risky but because the amount was so small I was ready to risk it. Should have made my research beforehand. 🙂

          Anyway, I recommend that you just research a service or company you are using. If it’s reliable, you can trust them most of the time.

      • Henrywrites October 22, 2017 at 11:29 am - Reply

        You’re right, it is simply all about people not doing enough in terms of checking up on how some of these supplement products are made and what they are made of. In Nigeria, for instance, once a drug or a supplement is approved by the regulatory body, people tend to buy them not minding if there would be a reduce in standards in future productions.

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