Leapages Review: Is Leadpages the Best Website Builder Or Not?

is leadpages free
is leadpages free

I found out that hundreds, if not thousands of people were asking on Google, "Is Leadpages free?"

The answer is, "No, Leadpages is not free. It will surely help you to grow your online business but I have a better and a cheaper alternative for you."

In this article, I am going to explain what is Leadpages, how does it work and what is the better alternative that I am talking about.

Leadpages Review - Quick Summary

Product Name: Leadpages

Product Type: Website/Landing Page Builder 

Price: With an annual plan: Basic $25/month, Pro $48/month, Advanced $199/month.

Best for: People who want to build their website and funnels without using WordPress and pay a high price for this tool.

is leadpages free

Summary: Leadpages is quite famous website builder and numerous online entrepreneurs have started using it. However, it's much more expensive than 

Is Leadpages Recommended? Not really. Thrive Themes is cheaper and a better tool for building websites and sales funnels.

Note: If you are a beginner with the Internet marketing and haven't made money online yet, I highly recommend starting out with this free training.

What Is Leadpages?

Leadpages is a landing page software which primary purposes are to help you

  • Collect email subscribers
  • Create awesome landing pages
  • Increase your sales and conversions 

It provides you templates that can be used for designing landing pages, registering people into webinars, and giving away lead magnets to grow your email list.

Many people tend to confuse Leadpages with an email marketing online tool. But it is not. Leadpages will help you to get more email subscribers but cannot be used to send frequent emails to the email list.

You will, therefore, use the software to grow your list then use other services for communication with your list. My #1 recommended tool for email marketing is called Aweber and I am also using it myself with great results.

Leadpages helps you to share content upgrades and make high-converting landing pages using their templates. The purpose of Leadpages is to help your small business to grow.

Leadpages also offers templates for other things like:

  • Sales pages
  • Thank you pages
  • Squeeze pages

How Does Leadpages Work?

Like any other online tool, you are required to start by signing up. After signing up, you will choose a domain. With this you have to be careful because you don't want to get something that you would need to change later. Choose something that you can comfortably use now and in the future.

Leadpages does not only provide you landing page tools but they also provide a hosted service. That's one reason why their products are so expensive.

The next thing is that you will be linking your email service or webinar services providers. You will be able to do so by clicking the drop-down on “My Account.” After you are done with the integration, it is now time to create your first landing page.

Leadpages will provide you many templates landing pages and also names each landing page according to the industry it is best fitted for. By so doing, it helps you find the most relevant to your needs.

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After selecting the best that fits your needs, you can customize it using the color, font, feel and look you want with the drag and drop editor.

After you have created a landing page that you feel is the best for you, press publish. Leadpages will provide you with a handy URL which you will use. You can also upload audios, documents, and videos on Leadpages to convince clients to subscribe to your mail list.

If by any chance you are stuck somewhere their support team is always ready to help. Contact them, and they will respond in a few hours.

Leadpages Features

Leadpages has lots features that are supposed to help you to unleash your dominance in the digital marketing. However personally I believe that the small businesses that use Thrive Themes instead of Leadpages have an advantage.

Still, I will provide you a full list of Leadpages features to inform you about everything you need to know about Leadpages.

The goal of my reviews are always to be as comprehensive as possible so you be well informed after reading them. If you have any questions you can always feel free to ask me anything below this article.

is leadpages free

Leadpages provides all kinds of landing page templates.

  • Mobile-friendly templates

Makes your audience happy with the digital designs landing pages that can be easily accessed to many devices as long they are connected to the Internet.

  • Easy customization

This feature enables you to customize all your templates on your own smoothly. This will save you the cost of hiring designers and developers. I don't anyway recommend hiring expensive website creators.

Once I heard one of my friends paying €2,000 ($2,300) for a simple website that I could create in 2 days. Unfortunately, they had already made the transaction and it couldn't be refunded. It just illustrates how much some companies are wasting money for the services that would be available for way cheaper price.

  • Pop-up boxes

Use opt-in boxes to deliver critical messages. Offer a little extra "lead love" when and where you need it the most. Even though pop ups are a bit annoying for visitors, they work usually very well for converting visitors into subscribers.

  • Build-in payments

You can drop a checkout for any landing page to enable those clients that are itching to buy your products get them quickly. This feature will help you sell your digital products like eBooks or tickets for a specific event. You will receive the payments through Stripe.

  • Instant AD creation

This feature has been linked up with Facebook. It will, therefore, fetch information from your Facebook page and create ads that are matching with the data.

  • Easy Audience Targeting

This feature allows you to modify your clients using the robust targeting tools Leadpages has. It ensures that every penny spent is worth.

  • Automatic Pixel Placement

This feature allows the Leadpages to easily place Facebook's tracking pixel on your landing pages for you, so it's easy to retarget, and access accurate answers to your analytics curiosities.

  • A/B Testing

You may create two different landing pages. With no idea which could give results, you could use this feature to test the two pages side by side and see which is more effective.

It will serve the different versions on the visitors’ site and collect data for you. You can, therefore, use what is seen to work and abandon what isn’t working.

A/B testing is a critical component of any successful online business. It's so powerful tool and it can automatically help you to increase your conversions by 20%, 50% or even 100%.

My #1 recommended tool, Thrive Themes, provides more features for A/B testing than Leadpages and is therefore better for this purpose as well.

  • Marketing Tool Integrations

This feature will enable you to connect the campaigns to different tools that keep your business going like; webinar, emails and many others.

  • Clear Campaign ROI

With Leadpages you do not have to use spreadsheets or dig into data or even worse, make guesses on how your campaigns are performing. It will provide you with a picture of each drive that has all the details.

This will help you to know what is working and maybe do more for it as well as what is not working for you to change some things on it.

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  • Human-friendly analytics

This is also another feature that will help you monitor the performance of the landing pages. It gives a simple chart that is easy to interpret. From the charts, you can tell how each landing page has been performing over time.

  • Digital Asset Delivery

This is a feature that automatically sends every client who joins your email list an ethical bribe to opt-in and other digital assets.

  • Sub Accounts

This feature will help you stay organize and at the same time connect with your team and clients. This will be done by creating sub-accounts that are linked to your primary account.

The other features that you will be able to enjoy while using lead pages include:

  • Easy Interface
  • Dedicated Support
  • SEO-Friendly Pages
  • Unlimited Domain Publishing
  • Simple WordPress Plugin
  • Major Email Service Integrations
  • HTML Editing
  • Lead Notifications

Who Is Leadpages for?

Leadpages are targeting following groups:

  • Information product marketers
  • Bloggers
  • SaaS companies
  • Agents from the real estate, coaches, dentists (in the other words, all kinds of business owners)
  • Owners of e-commerce stores
  • Physical product creators
  • Large enterprise companies and many others that need a website for their business.

As long as you want to build a landing page for your business, the Leadpages is trying to target you. People from all industries can access their services. It has many impressive templates available for all the sectors.

However, all of those groups could also be using Thrive Themes which is, in my opinion, a superior choice for 95% of the businesses.

Leadpages vs Thrive Themes

As I explained above, I am personally using Thrive Themes instead of Leadpages for building my websites, blog posts and landing pages. There are a few reasons why I think that Thrive Themes is superior compared to Leadpages.

But before we dive into those reasons I want to mention that I would earn much more money by recommending you Leadpages instead of Thrive Themes. Leadpages is an expensive tool so they pay big commissions to their affiliates.

However, my #1 goal is to make money for myself but to provide the best and the most accurate answer and help for you.

So, let have a look at the differences in Thrive Themes and Leadpages pricing:

is leadpages free

Thrive Themes is way cheaper than Leadpages.

Basically, the purpose of those two tools is exactly the same: 

To help you to make more sales and conversions.

Therefore, a huge difference in pricing is quite surprising. Leadpages Pro costs 2,5 times more than Thrive Themes so we could assume that they should provide also something more.

A benefit of Leadpages compared to Thrive Themes is that by using it you can build your websites on your hosting platform. Thrive Themes provides WordPress plugins/themes so you need to buy domain hosting yourself.

However, that's not a big hindrance for Thrive Themes because +30% of all the websites in the world are already using WordPress and the number has been rapidly rising during the past years. Who knows if in the future over 50% of all websites in the world are powered by WordPress?

Thrive Themes vs Leadapges - Why Thrive Themes Is Superior?

The price is certainly not the only reason why Thrive Themes beats Leadpages in comparison. Take a look at the comparison chart below that shows the features that Thrive Themes provides that are not included in the Leadpages Pro.

leadpages vs Thrive Themes

Thrive Themes (left) has many features that Leadpages (right) don't provide.

Leadpages is 2,5 times more expensive so it's supposed to be better. However, my experience within the Internet marketing field clearly shows that the quality does not always correlate with the price.

Some products charge even tens of thousands of dollars while you could get the same information and tools for just a few hundreds bucks elsewhere. One example is the comparison between Wealthy Affiliate and MOBE.

I have also used around 10 different freelance marketplaces and noticed that sometimes you need to pay $30 for the same work that you would get for just $10 somewhere else. That's why I use HireWriters over Textbroker.

By the way, Thrive Themes also provides a 30-day full 100% money back guarantee. It means that you can use their tools without trying a single penny.

Based on my information there are more than 65,000 businesses who use at least some Thrive Themes products while only 44,000 businesses use Leadpages. It's not surprising to me that Thrive Themes wins also this comparison.

Leadpages Pricing

So, how much will it cost you to use Leadpages? They provides its customers three options: you can either pay for a monthly subscription, you can pay for the annual subscription that comes with a discount or two years plan that also has a discount.

Leadpages also offers a 30-days money refund guarantee. You are allowed to cancel your subscription anytime and get your money refunded if you do not find it helpful.

The plans that Leadpages has looks as follows:

is leadpages free

Leadpages Pricing Plans for an Annual Membership.

Standard package: $37/ month (paid monthly), $25/month (paid annually) or $17/month (paid after every two years)

With this package you will NOT have access to:

  • Phone support
  • Payments with checkouts
  • A/B split testing
  • Lead digits Text-Messaging Campaigns
  • Lead boxes pop up forms
  • Leadpages Virtual Workshops
  • One-on-one quick start call
  • Sub-account features.

Pro package: $79/ month (paid monthly), $48/month (paid annually) or $42/month (paid after every two years).

With this package, the features that you can NOT access are:

  • Phone support
  • Sub-account
  • One-on-one quick start call
  • Leadpages Virtual Workshops
  • Lead digits Text-Messaging Campaigns

Advanced package: not available for monthly payment, $199/month (paid annually) or $159/month (paid after every two years)With this package, you have access to all the features.

You can quickly calculate that Leadpages is not the cheapest available tool out there. Their Advanced package is even more expensive than Click Funnels which is another premium "all-in-one" online business tool.

Leadpages Pros & Cons

​Like any other software, Leadpages has its benefits and shortcomings. Let us start by first looking at the benefits.


  • Unlike other landing pages with online tools, you can use Leadpages even when you do not have a website or if you use a non-word press website. It allows you to host your pages on Leadpages servers.
  • It provides the clients with the ability to choose templates by conversion rate.
  • It makes it possible to create a landing page for your business in just a few minutes. However, that requires that you have practiced it already beforehand.
  • It has some useful features that are easy to use like; Facebook integration, LeadDigits, and LeadLinks.
  • It is an excellent software for bloggers and writers who grow their email list by using Facebook Ads.


  • While there is a responsive preview, you can’t design the responsive version of your page.
  • The prices of Leadpages are so high for a casual user.
  • One misses out some essential features like A/B testing by purchasing the cheapest package. 
  • Uploading custom templates will cost you more.
  • It lacks some features that are in other landing pages tools like Thrive Themes or Click Funnels.

Is Leadpages a Scam?

The internet is flooded with fake businesses that have led to many people always doubting the credibility of the companies that are done online. With Leadpages, you can sure this is a clean business. It is not a scam.

It is a company that was founded back in 2012 so they have been operating already for more than 6 years.

If you take your time to look through their website, you will realize that they have worked with big companies such as:

  • Mindvalley
  • Greenpeace
  • Digital Marketer Lab
  • And more.

Leadpages has also been featured on numerous big media sites like:

  • Forbes
  • Inc. 500
  • Entrepreneur
  • Fortune
  • Huffington Post

Leadpages Reviews - What Do Other People Say?

So what do people think about Leadpages? From the customers’ reviews, this software will help you with building landing pages and grow your email list.

Many people like the way Leadpages forms and opt-in pages constructed on Leadpages look. They also love the editor feature that allows one to customize templates. Many customers also fell in love with the recently added feature which will enable one to make Facebook Ad for each page.

On the other hand, customers complained about the inability to create a funnel with Leadpages thus making it hard to confirm that all the redirects are working as they are supposed to be.

Their pricing is also a big issue for many clients. Another common complaint that was noted is their features failing to work from time to time. Their communication too is an issue for many.

In all Leadpages vs Thrive Themes reviews that I found, Thrive Themes was the winner.

Conclusion - Is Leadpages Worth It?

Having in mind the importance of building landing pages and growing the email list of any business let's evaluate whether it would really be worth buying Leadpages.

Looking at the tool functional wise, it is excellent. You can create landing pages using it in just a few minutes with a lot of ease. It will with no doubt give you a great experience and provide better options than just using WordPress for free.

By using this tool, you will be able to spend much of your time doing your business rather than staring at the backend of WordPress. Functional wise, Leadpages is worth it, however, looking into the matters of pricing Leadpages is much more expensive compared to other tools.

If, for example, you want to control the look and the feel of your template, or maybe you want to upload your own template, you will have to pay more.

If you have an online business, growing your email list should be one of your biggest priorities. Every single successful online business has an email list and they are putting a great effort on making in larger and reaping more money out of it.

Every tool has its positive and negative sides. This is the case with Leadpages as well. If it would be the only landing page builder available, it would be certainly be better than nothing.

However, now when we can choose between Thrive Themes and Leadpages, Thrive Themes clearly wins the competition.

What kind of experiences do you have with Leadpages, Thrive Themes or other online business tools?

Let me know in the comments below!

If you have any questions, just leave a comment below and I will be more than happy to help you out.

By Roope Kiuttu

Hello! I am Roope "Robert" Kiuttu, the founder and owner of YourOnlineRevenue.com. I created this website back in 2015 to help you to make money online. You can ask me anything and I'll be happy to help you out. I help people daily to make more money online and I love seeing people succeeding. If you want to get my 1-on-1 support and help to make money online as well, get started HERE.


  1. Its insane how they put up those monthly prices. Especially $199/per month. That is just too much.T he company makes a ton of money if they still have clients that but their advanced pack. For something simple, the cost isn’t just right.

    Every person that wants to start a business has to pay a ton just to start off somehow.

    Its better to create your own system, website and try to build up your sales on your own.

    I’m unfamiliar with Thrive Themes, so I don’t know if the site is better but the prices I see are better then on Leadpages.

    1. You have a good point Oliver. But of course, we still need to consider that $200 is different money the United States than the Philippines. In the US $200 is not that huge money.

      But you are definitely right if somebody invests $200 per month for such a tool it really must generate income for him to cover the costs.

  2. Whilst it looks good, the problem for me is that it just doesn’t seem to be worth the price really. For the price that you pay monthly for something like Leadpages, you could buy a template and design your very own awesome landing page and work from there. It just seems a bit excessive and expensive for something so simple.

    1. You are right that Leadpages does not sue it to everyone’s needs.

      A premium WordPress theme costs around $60 and Thrive Themes costs $19/month.

      Therefore, Thrive Themes is more expensive in the long run but I still feel it’s worth it because it generates me much more money than it takes.

  3. I cannot imagine to pay $25/month, $48/month, or Advanced $199/month for just a lead generation tool or landing page builder. Instead I will invest $60-$70 on a good theme and customize the theme to generate leads or build landing pages. The price is beyond my budget. By the way I also do not see any benefits of using such expensive programs.

    1. Lead generation is a vital part of your online business if you are doing email marketing. And if you are doing online business, you must collect an email list. Otherwise, you are leaving lots of money on the table.

      But you are right that Leadpages is a bit expensive compared to Thrive Themes that costs only $19/month and has even more features than Leadpages. One successful lead generation tool called Sumo costs minimum $29/month and it doesn’t have even closely as many features as Thrive Themes.

    2. Yes, I agree with you Vinaya. A lot of people cannot afford to invest with this for a very huge amount of money. We should always know what is the benefit we will get for such high investment. We should be wise enough to know that our investments are returning.

      1. I think “huge amount of money” is very relative. $50 is not a big money in the U.S. or Europe but it’s already a bigger money in the Southeast Asia. Driving from airport to my home by taxi costs already $50 which would already cover a monthly membership for Leadpages or 2,5 months for Thrive Themes.

        But as I have often said, it’s good to start with free methods and once your online business is generating enough money, you can upgrade to better tools in order to build your business bigger.

  4. I like it that they have the A/B testing feature, but is this also available on Thrive Themes? If so, how is it similar or how is it different from Leadpages’? Is Thrive Themes also mobile user friendly? How is the analytics on Thrive Themes compared to Leadpages?

    1. Yes AB testing is also available on Thrive Themes. It’s a very powerful feature that can literally transform an online business. In some cases it’s similar but Thrive Themes has also some additional AB testing features. Take a look at for example my Thrive headline Optimizer video above. I think that Leadpages doesn’t have such a feature.

      Thrive Themes also provides easy-to-read Analytics that you can scroll on your mobile or on your desktop.

      1. I see. I’d still like to get a feel of both of Leadpages and Thrive Themes to notice the little differences. Let me just run some little tests on both their mobile and desktop UIs for starters and see what I like and not like about either of them. Then I’ll decide. Thanks!

  5. These rates are mind boggling. Lead pages is always touted as a way to make money online without having to have a website, but at these rates it looks cheaper to get and maintain a website.

    In my opinion both Thrive Themes and leadpages are expensive especially for someone who is just starting out in the online business. This is definitely not for newbies who are still figuring out how to get things done, considering it will take them months to start getting any leads.

    1. Of course it depends on what do you consider as expensive. Starting a brick-and-mortar business may cost +$2,000/month easily. In that sense throwing less than $20/month to Thrive Themes is just chicken fees.

      But yes, there are cheaper ways to get started and I recommend starting the Wealthy Affiliate training because they offer the first lessons for completely free. It will get you started comfortably with your online business without investing a dime.

  6. It’s very good to point out that Leadpages is different from Aweber because some new beginners in online business always mistake the two. While Leadpages helps you to grow your email list but getting you more subscribers, it doesn’t send these long list the mail you need to be sent. Aweber does that for you effectively. Leadpages is a good tool for crowing one’s online business but it’s not appropriate for newbies to the business because of its cost.

      1. It’s good to have this knowledge about Leadpages because I never knew anything about it but now, I know what it brings to the table and know exactly how to use. So therefore, should I by looking to grow my mailing address or list, then Leadpages would be the best tool to look up to.

  7. Interesting post Mr.Roope. The fact that the Thrive membership is 300+ USD cheaper than leadpages is insane. If I can say, Leadpages is playing it rough and In some kind of way scamming their users by putting up a ridicules amount of money needed for 1 year membership. I recommend either go with Thrive or don’t even think about buying the membership from leadpages.

    1. Yeah, the deal that Thrive Themes offers is amazingly good. I think it’s wrong to say that Leadpages is scamming their members because they are obviously providing good value. However, Thrive Themes just offers a better deal which makes Leadpages’ offer look bad.

      1. I agree with that one. But i still think they are scamming in some sort of way. Maybe not scamming but they are kind of fooling their customers. They might be proving good value as you mentioned,but its still not worth the cost.

        1. I think charging an expensive price for a product is not fooling/scamming. Leadpages still isn’t so expensive as many other providers in the industry. Their prices are still quite reasonable.

  8. I think Leadpages is going to be great for those that are already in the business and feel that using their services is quite better for them. However, just as you said, it is always better to make use of better and cheaper alternatives and that is where Thrive Themes comes into the picture and with how you explained above, it is always nice to use as well.

    1. I agree with you Henry. Leadpages is probably okay for those who have already an offline business and they want to build websites easily. However, I still think that Thrive Thems is better for them because it’s cheaper and has some features that Leadpages don’t have.

      1. That is true and in as much as I see leadpages doing okay, I doubt that there are persons that would wish to pick them ahead of Thrive Themes with the amazing features that Thrive Themes offers to it’s numerous clients.

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