Is Direct Cellars a Scam Or Could You Earn $250 Per Sale?

is direct cellars a scam

Today we are going to take a closer look at an interesting opportunity where you can earn $250 for recruiting a person and get wines at the same time. Is Direct Cellars a Scam or a profitable opportunity? I’ll reveal what I found!

Direct Cellars Review

is direct cellars a scamName: Direct Cellars
Founded: 2014 in by David DiStefano in U.S.
Price: $299,95 or $499,95 to Get Started. + Monthly Fee $49,95/month or $79,95/month
Field: MLM-Programs

Overall Rank: 50 Out of 100 (Check Out My #1 Recommendation, 98 Out of 100)

What Is Direct Cellars?

Direct Cellars is a Multi-level marketing (MLM) company selling wines. Have you probably seen many MLM-programs also in the past? They advertise that you can use their products to improve the quality of your life and at the same time make money by selling their products for other people.

There are MLM-programs for fitness nutrition like Herbalife. Then there are programs for jewelry and other “women stuff”, for example, Endless Xpressions and Thirty-One Gifts. There are also MLMs selling travel packages. And much more. Direct Cellars sells wines.

This company is relatively new because it has been founded in 2014 and the biggest rises have been during the years 2016 and 2017.

is direct cellars a scam
The popularity of Direct Cellar has been rapidly rising in 2016 and 2017.

How Does Direct Cellars Work?

Let’s keep this simple.

To get started with Direct Cellars you need to buy a starter package for $249.95 (+$49,95/month afterward) or $499,99 (+$79,99/month afterward). By buying each of these packages you get Direct Cellars wines sent to you home. Then every month they will send you another bottle as well.

With a more expensive package, 9you get naturally more of their products (=wine bottles).

When you have their products, you can arrange events with your friends where you taste these high-quality wines. Direct Cellars wines are not the cheapest $5 bottles but a bit more advanced. However, don’t get tricked by them. All MLM-systems say that their products are top quality even though they would be just normal.

95% of people who join Direct Cellars will just spend money instead of earning money. But like with any other MLMs, there’s also a possibility to earn something if you are persistent and a good to recruit others. Let’s have a look at their money-making opportunity.

How to Make Money with Direct Cellars?

There are two ways of earning money with Direct Cellars:

1.Sell their wine packages.
2.Recruit new people. -> When they sell products, you earn commissions.

So, it’s a typical MLM-system. If you really want to earn good money, you need to be able to recruit many people. You can almost never make good money just by selling their products. It would be too time-consuming.

The more people you recruit and the higher you rise in the pyramid, the more money you will naturally earn. You can earn commissions up to the 9th downline. It, of course, means that you are a part of their system for a long time and you have paid lots of money on monthly fees.

Like with any other you have a huge earning potential if you move to the top of the pyramid. Let’s take a closer look at their compensation plan.

Direct Cellars Compensation Plan

I could explain you here how their compensation plan works but I prefer Direct Cellars staff explain it themselves. In this video, they go through the earning possibilities in their system.

WARNING: The video is part of their promotional material. It’s on my website only to let you know how the compensation plan works.

One interesting thing in Direct Cellars is that you can earn a relatively good commission when somebody starts in your downline. It means that when you recruit somebody into the system and he starts selling Direct Cellars products as well.

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Starting and staying in the system costs $850 for the first year with a cheap plan and $1460 with another plan. That’s why they can also good commissions because you are already paying owners a lot just by staying in the system.

Direct Cellars Complaints

It seems that many people have been satisfied with the quality of wines in this system. People have also found a compensation plan interesting because there is an opportunity to earn some money.

However, there are also some complaints on the Internet about their system. Most common ones seemed to be something related to their aggressive marketing strategy. Some sellers of Direct Cellars tried to “force” people to join their program.

Have a look what Jonathan says in Direct Cellars Facebook group:

is direct cellars a scam
“Most will spend more than they’ll ever make”

Jonathan knows the fact that most people will never earn money with Direct Cellars. If 100 people join their program, probably 1-5 of them will make a profit. All the others will lose money and most of them will lose a lot.

At least they will get some good quality wine. However, I think they could buy it for a cheaper price in normal store.

Pros & Cons


  • They offer high-quality wines (not something to get drunk but something to taste and enjoy with your friends)
  • You can earn a big income with their system if you are good at selling and recruiting
  • They have a good reputation even though the company is relatively new


  • Most people will never earn money with this system despite their big promises
  • It’s expensive to get started
  • In order to stay in the system, you need to pay high membership fees

Conclusion – Is Direct Cellars a Scam?

No, Direct Cellars is not a scam. They provide high-quality9 wines for their clients and members to their homes. Even though there are some complaints they are mostly related to their over-aggressive selling or overpriced products.

As you know, I am not a great fan of MLMs for several reasons that you can read here.

I am making money every month with a system that costs $0 to join. Direct Cellars costs minimum $300 for the first two months so it’s not a cheap one. If you are interested in the system that I use to make money online as an autopilot, it’s called Wealthy Affiliate.

It’s a step-by-step training program and a community who are interested in earning a full-time income online. Many people have learned to make a living from home (or from the beach) with Wealthy Affiliate training. There are also several people who are making +$10,000/month online.

It’s not an MLM so you don’t need to recruit anyone or sell anything.

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Direct Cellars at a Glance…

Name: Direct Cellars
Founded: 2014 in by David DiStefano in U.S.
Price: $299,95 or $499,95 to Get Started. + Monthly Fee $49,95/month or $79,95/month
Field: MLM-Programs

Overall Rank: 50 Out of 100


What do you think about Direct Cellars? Have you ever tried MLM-programs?

Let me know in the comments below! 🙂

By Roope Kiuttu

Hello! I am Roope "Robert" Kiuttu, the founder and owner of I created this website back in 2015 to help you to make money online. You can ask me anything and I'll be happy to help you out. I help people daily to make more money online and I love seeing people succeeding. If you want to get my 1-on-1 support and help to make money online as well, get started HERE.


  1. With such as high joining fee and monthly subscription fee, I don’t think anyone will be interested in becoming my affiliate if I consider joining this program. Even though you have not mentioned about the price of the wines I have to sell, I can guess it must be higher than the market price. Even though we have to sell high priced wines, we don’t know the quality of the wines. I will have to pass this program.

  2. Great review of Direct Sellers Roope!

    You know, I didn’t actually know that there could be an MLM selling wines!

    I don’t normally like the MLM model, I prefer direct selling with affiliate marketing, but if I was ever going to get into an MLM – this would be the one!

    I do enjoy the odd wine myself and I don’t think I would have too many problems to join my downline!
    Seriously considering this one!

    Cheers 😉

    1. Hi John,

      it’s very interesting to hear that. May I ask why would you buy odd wines through Direct Cellars and pay lots of extra when you could buy the same wines for a much cheaper price from other places?

      It costs MINIMUM $300 to join and then there are those monthly fees.

      I am myself a full-time affiliate marketer and I have never been a big fan of MLMs. I have researched tens of different MLMs but always the same downsides seem to be there: Overpriced products and the focus is on recruiting.

      I guess that could be a reason why you don’t normally like MLM-model either?


  3. I had not heard of Direct Cellars before reading your review but having tried unsuccessfully to sell Jeunesse I am skeptical of my ability to earn money in MLM. 

    My wife and I both enjoy good wine so that would be an added incentive, but my fear is we would be consumers not marketers and I prefer being able to select the wines we drink in person so your review helped me a lot by helping me know we would just be buying and not really selling.

    1. Hi Robert,

      In Direct Cellars they will send you some surprise wine bottles every month. I think that it’s just better for you to buy a bottle of wine yourself instead of joining Direct Cellars. In this program you would probably spend so much money because they have expensive membership fees.

      90-99% of people fail in all MLMs so you’re not alone with your Jeunesse experience.

      I saw that you have now started affiliate marketing training in Wealthy Affiliate. It will make you successful for sure if you follow the training and apply it powerfully into action. Remember also ask tips from more experienced online entrepreneurs within the community because they have great tips to help you forward.


  4. I live in an area where a lot of people fall for these sort of mlms. Due to the weird liquor laws in my state, this one seems to have a hard time catching any momentum here. I’m glad, one less mlm to have my friends nag me about.

    Thanks for the plug for Wealthy Affiliate. I wish I would have come upon them years ago. I have been thinking of starting a travel blog for a few years, but had no idea where to start. I have found their training to be incredibly useful. It’s detail oriented and structured well. I feel like the process they walk you through ultimately sets you up for success online.

    1. Hi Dustin,

      I think that MLMs are pretty popular is some parts of the U.S. Here in Austria or in my home country Finland they are not so common. There are some people here and there who join these systems but still they are relatively rare.

      I am glad that you have found Wealthy Affiliate. I remember also how I got started. I had thought that I would like to start a blog but didn’t get started. Then I found WA and their step-by-step training. Now I have quit my job because I am concentrating full-time on online business through Wealthy Affiliate.

      Their training teaches you the success formula for online success. It takes lots of work and effort but once you learn the formula, you just repeat the process to grow your business.



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