If you want to be a successful affiliate marketer, you need to learn to write reviews that convert. Some experienced have written hundreds or even thousands of product reviews during their affiliate marketing career. Have they bought and tested all of those products personally. Of course not!
You don’t need to buy all those products and have your home full of stuff that you have reviewed. Today I am going to share you How to Write a Great Product Review Without Buying a Product?
“A widely accepted misconception is that you cannot review something honestly if you don’t own it.” –Nathaniell Brenes (A very successful full-time Internet marketer)
“I am a newbie. I don’t own a product. How to write a review?”
Let’s face the reality. Everybody needs to start somewhere. Even guys who are making +$10,000/month online started as newbies one day. They started learning and nowadays they are experts. First of all, don’t worry that you are a newbie. If you start today and keep on learning, someday you will be an expert. I know this from my own experience.
Now listen carefully, you can use your inexperience as an advantage. You can easily relate to your readers who don’t have any experience either. You can write from their perspective and easily answer their questions.
Another thing that I have noticed that many times you don’t even realize how much you know about a subject because you live with yourself every day. Your skills and knowledge seem like normal to you. After talking with a person who really doesn’t know anything about that subject, makes you realize how much you really know.
I can give you an example of my personal life. I thought that where I am an expert. Definitely in playing chess because I am one of the bests in my country. But what other things. Then I realized that I am an expert of languages because I speak 4-6 languages (depends on how you define fluency).
Before I didn’t realize because it was just a normal thing for me. I was living with that fact every day. But I started thinking, how many of my friends speak 4-6 languages. Only very few. I realized that I have a really good knowledge and many people could benefit hearing it. So I decided to create LanguagesAreEasy.com to help people learn languages faster and while having fun.
Know More Than 90% of People with a Few Searches
Sometimes even knowing a little bit of your subject, makes you better than 90% of the population in the world who have 0 knowledge about that subject. So never underestimate your skills and think how much you already know compared to people who don’t know anything.
Let’s say that you are reviewing smartphones. Even though I know more about technology than an average person on the planet, my knowledge about smartphones’ differences is very small. Only by reading a short article about a new iPhone, you already know more than me. Then you could tell me the information and it could help me. If you read 5 articles about that iPhone and combine that information into one article, you have already much better knowledge than many other people.
In your review, you can share other people’s experience and tell how they have enjoyed using iPhone. If somebody didn’t like it because of reason X it’s possible that I don’t like if for the same reason. You can also throw questions to your readers so that they can share their own experiences. Then you get engagement to your website which boosts Google rankings and gives you a better knowledge about the product.
Writing a Review as an Expert
It’s naturally much easier to write a review if you already know a lot about your niche or field. For me, it would not be so hard to write reviews about chess books without using hours on them. The writer of the book defines hugely the quality of the book. Then I could share my own opinion’s about book’s subject and give valuable tips that are not even presented in a book.
Being an expert can be a big advantage because it creates authority. For example mentioning, “When being 5 years in the industry I can say that this product seems…” Your 5 years are a huge sign of credibility in reader’s eyes who doesn’t have so much experience.
Show the Facts – Sometimes That’s Enough
Let’s say that you are still writing that smartphone review of an iPhone that you don’t own. One thing you can do is to present the facts. You can collect for example following information about that iPhone and make a comparison with another smartphone like Samsung:
- Display (what is screen’s resolution?)
- Capacity (how many GBs you can save to your phone?)
- Size and Weight
- Camera (how many megapixels it has?)
- Video recording (how good quality videos you can take?)
- Battery (how long does battery last?)
Only by collecting this information and sharing it on your review, you can make a huge favor for your reader. If you collect information from 10 different sources, you can save hundreds of people’s time who visit your website and don’t need to collect all this information themselves.
Studies Show: Reviews Convert
I give you three quick reasons why to write reviews.
1.88% Of Consumers Trust Online Reviews As Much As Personal Recommendations. When your friend recommends you a product does it raise the probability that you would buy the same product too? Yes, it does and online reviews seem to have the same effect according to studies. (Source: SearchEngineLand.com)
2.Bad reviews can improve conversions by 67%. When you are writing reviews, don’t write only about positive products. The study showed that people become suspicious if all reviews in a site are positive. But when you are providing both positive and negative reviews it shows that you care about a reader. It also makes good products stand out better when you compare them to their worse counterparts. (Source: eConsultancy.com)
3.According to one study writing reviews will boost your sales by 18%. (Source: eConsultancy.com)
All in all, writing reviews will bring more money to your pocket.
Want to Learn to Make Money by Writing Product Reviews?
Writing reviews can be a very profitable business. It goes like this:
1.People search for reviews on search engines
2.They end up to your website
3.They read a review and click a link
4.They buy a product and you earn a commission up to 75%
People are making millions of money every year by doing this and affiliate marketing business is growing every year worldwide. Want to have your share of the cake?
Wealthy Affiliate is an online business training that teaches you how to become a successful affiliate marketer. There are more than 800,000 members in the community and many of them have created full-time income by writing reviews. Become a member for free and start making money with your reviews.
PS.The best reviews are still usually made of products that you own and have used yourself. So when you are making money with your reviews, you can invest a small part of it into new products that you buy, test and write a review. When you keep on writing new reviews your income will grow like a snowball.
What kind of reviews do you like?
What are your tips for writing reviews without buying a product?
Leave a comment below!