Ezoic Review: Is Ezoic a Scam Or a 250% Boost to Your Income?

is ezoic a scam
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If you are looking for a completely honest Ezoic review, you have come to the right place!

In this article, I am going to answer all your questions about Ezoic. I have tried their service myself and I have listened to other people who have used it also.


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Some people were asking a surprising question on Google, “Is Ezoic a scam?” First, I want to say that Ezoic certainly isn’t a scam. It’s a real company with friendly and helpful employees. In addition, their tool can help you to boost your income. How much? Is it worth it?

Let’s dive in!

Ezoic Review


Name: Ezoic

Website: www.Ezoic.com

Type: Ad Optimization Tool.

Short Review: If you are using Google ads, you should certainly change into Ezoic to boos your income. If you are using other ways to monetize your site like selling your own or other people’s products through affiliate marketing, it may not be worth it to use Ezoic. However, if you don’t have another way to monetize your website, setting up Ezoic provides an easy way to turn your traffic into dollars.

If you want to learn a more profitable way to make money online, I recommend taking a look at this step-by-step training.


is ezoic a scam
Ezoic Homepage.

What Is Ezoic? 

Ezoic is an ad optimization tool that will boost your income compared to Google AdSense. In most cases setting up Ezoic to your website gives you 50-250% more income from ads rather than just using the Google AdSense.

They use an artificial intelligence that optimizes ads on your site. It tracks all your visitors, where are they from how old they are, what are their interests and so on. Based on that information, it shows the best ads for your visitors in order to maximize your income.

How Does Ezoic Work?

Using Ezoic is pretty simple.

  1. Set up their ads on your website.
  2. Sit back and how your earnings grow.

Well, that’s, of course, a simplified version of it. But it still isn’t a rocket science. You just need to install Ezoic on your site and their tools make all the heavy lifting for you.

Ezoic takes a small percentage of your earnings. In the other words, your success is their success. That’s why they are also incentivized to help you to earn as much as possible with Ezoic. That’s a good thing of course.

Setting up Ezoic

In the Ezoic website, they claim that setting up takes usually only around 20 minutes. However, at least in my case, it took way more time. I needed to contact their support team tens of times because there were some technical problems when setting up the site. In total, it took a few weeks to get Ezoic up and running on my site.

is ezoic a scam
At the beginning, there are a few steps that you need to take in order to use Ezoic.

The Ezoic team told me that usually it takes much less time but there were some technical issues when setting up my site which is the reason it took longer than normal. I messaged with my friend and he said that usually set up Ezoic has been easy for him.

My tip to you would that just be patient in the process because it may take a while to get ads up and running.

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Installing Ezoic Ads

When using Ezoic, you are in control of the ad placements and of the percentage of users that see the ads on your site. Therefore, you will need to set the ad places on your site. You can either use the Ezoic Google Chrome extension or set them manually using, for example, WordPress plug-in called Ad Inserter like I did. Ezoic Chrome Extension didn’t work on my computer so I had to use the Ad Inserter anyway.

In your Ezoic dashboard you can choose how big percentage of your visitors will see the ads on your site., for example, 50% or even 100%.

Surprising Fact on Ezoic: It Can Improve User Experience!

One of the greatest benefits of Ezoic is that they don’t only focus on earnings but also on the user experience. We all know that the user experience is probably the most important single thing on your website. It affects your rankings on Google, earnings, people’s thoughts about yourself and literally everything.

Ezoic also knows that when your site’s user experience is good, you’ll earn more which means that they’ll earn more.

is ezoic a scam
Ezoic can improve the user engagement on your website.

In my opinion and based on my experiences, Ezoic is much better than, for example, Media.net. A good thing with this kind of ad tools is of course that they enable you to earn passive income which means that you don’t need to do almost anything but money will still flow to your bank account.

How Much Money Can You Earn with Ezoic? 

First, let me start by saying that you will start making money right away when you start using Ezoic on your website. It’s a great thing of course. However, in order to earn the maximal income with Ezoic, their artificial intelligence needs time on your website before it can provide the best results. That’s why the Ezoic team recommends that you test it at least 2-3 months.

I must say that I was a bit impatient with Ezoic and tried it for only 2,5 months. I didn’t see the results that I would have wanted so I quit using it.

That being said, I may start using Ezoic again in the future with other websites or with the same website to see the whole potential of their tool.

In the picture below you can have a look at the EPMV (Earnings per thousand visitors) on my site while I was testing Ezoic. That helps you to estimate your earnings.

is ezoic a scam
My EPMV (Earnings per Thousand Visitors) while I was trying Ezoic.

As you can see, an average EPMV, while I was using Ezoic, was around $7. I am sure that it would have risen over the time course. I was using Ezoic in January and in February that is usually low paying months for advertisers.

Another thing that you need to consider is that I was using Ezoic at the end for only 10% of my website visitors. It means that the AI didn’t get very much data for the analysis and improvement. That probably held back the growth a little bit.

My guess is that $10-15 EPMV is possible with Ezoic on some sites after it has been on the site for a while. As you can see in the picture above, it gave me $12,94 EPMV for one day even though I had just implemented it on my site.

Based on the EPMV you can calculate your own earnings.

With $7 EPMV:

  • 10k visitors per month => $70
  • 20k visitors per month => $140
  • 50k visitors per month => $350
  • 100k visitors per month => $700
  • 500k visitors per month =>  $3,500

With $15 EPMV:

  • 10k visitors per month => $150
  • 20k visitors per month => $300
  • 50k visitors per month => $750
  • 100k visitors per month => $1,500
  • 500k visitors per month =>  $7,500

You can see that making good money with Ezoic requires tons of visitors to your website. I certainly don’t recommend that you use Ezoic as a primary source of income for your website. Selling good products can give you much greater returns.

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I know websites that make a full-time income with 5,000 unique visitors per month. The idea is that your posts should be targeted. For big publishers and news channels, Ezoic can be a better source of extra income.

Ezoic Affiliate Program: Earn 3% for Referrals for a Lifetime

Ezoic has an affiliate program which enables you to earn commissions by inviting more people to use their service. You will earn 3% commission for each referral’s earnings that start using Ezoic. It doesn’t reduce your referrals’ income but is just an added bonus for an affiliate.

3% doesn’t sound like a lot but it can be a nice way to earn some more passive income. Especially, if your referrals keep using Ezoic for a long time. Let’s say that you refer 10 people to Ezoic and on average they make $2,000. That makes $60 x 10 = $600. If you have a large following, an Ezoic affiliate program can offer you some good income.

But of course, I highly recommend that you try it first yourself and see how you like it. If you enjoyed using Ezoic, share and recommend it to your friends as well.

is ezoic a scam
Ezoic is an easy way to monetize your website/blog but earnings aren’t huge.

Conclusion – Is Ezoic Worth It?

I must say that this really depends and there isn’t one answer to this question. If you have highly targeted sales funnels with expensive products, Ezoic most likely isn’t worth it. You can earn much more than $10 per 1,000 visitors if you have set up great sales funnels.

On the other hand, if your blog/website focuses more on providing information like news websites, then Ezoic would be worth considering.

If you set up Ezoic, you will always earn money from them. However, at the same time, you’ll most likely lose money from other offers and products that you are selling/promoting. In many cases, a visitor leaves your site and never come back when they click an Ezoic ad. Therefore, you can’t only look at the number on the Ezoic dashboard.

You need to compare your overall earnings without Ezoic to overall earnings with Ezoic. You also need to keep in mind that earnings aren’t usually the only factor how you measure your site’s success. You probably also want to pay attention to the user experience.

Overall, I would say that Ezoic certainly worth trying.

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What kind of experiences do you have with Ezoic or similar ad companies?

How do you like to monetize your websites?

Let me know in the comments below! 🙂

I’m also open to any questions that you have regarding Mediavine. I’ll be more than happy to help you out as always.

By Roope Kiuttu

Hello! I am Roope "Robert" Kiuttu, the founder and owner of YourOnlineRevenue.com. I created this website back in 2015 to help you to make money online. You can ask me anything and I'll be happy to help you out. I help people daily to make more money online and I love seeing people succeeding. If you want to get my 1-on-1 support and help to make money online as well, get started HERE.

38 comments

  1. Sir your article have satisfied my queries but I have still a question that is my daily visitors is 1000 from India how much I can income from ezoic.

  2. I’m confused with Ezoic’s concept. Is it an Ad management tool to help you optimize your Adsense ads? So in the end, it’s Adsense pays you the revenue. Or that Ezoic is an ad network too so it’s Ezoic pays you the revenue at the end instead of Adsense?

    1. I think it goes like this:

      Advertisers pay Ezoic -> Ezoic pays publishers (=bloggers)

      So, Ezoic is just a middleman between advertisers and bloggers and takes a small piece of the share for connecting.

  3. Seems like an interesting concept. I think this is an ideal tool for a newbie in internet marketing. The most discouraging thing when you are still learning the ropes, so to speak is to be spending money that you can’t afford to loose.

    I like ezoic because they take a commission, I think this is more realistic. This kind of business model is good because they are motivated by your success and will keep creating a good product that works for both of you.

    1. Exactly. That’s certainly a big benefit of Ezoic and other similar ad networks who take a commission for your earnings. Your success is their success so they are incentivized to help you the best ways possible.

  4. It’s good to know that we can take advantage of this Ezoic for income generating for websites. Part of it is putting various ads that will triggers traffic.I am pretty sure that it will boost the website and attracts people to visit your page.

    1. You are right. Based on how I understand this article the website will pay for you if you reach the minimum traffic which is 10k views. And I think that of they will put advertisement in your work piece I think it is an additional payment from the company of that advertisement. This is only how I understand the article that is why I am not sure with this. Kindly correct me if I am wrong.

  5. Well for a person that will start a blog or a site this is a good article to read. It is so informative that really get the interest of the reader about Ezoic. Like me, I am planning to start a blog that will use for my upcoming vlogging. So the idea os Ezoic puting ads is a thing for me to think about it. Nice post 🙂

  6. Ezoic looks like an interesting way to earn more money from a site. I’ve always wanted to have my own writing site of some sort, but didn’t think I’d be able to make enough money from it. As a beginner it looks like a good chance to earn. I like that it’s made for information/news sites more than sites with sales funnels and products to sell. Thank you for your article, it was very comprehensive and helpful.

  7. I am interested in setting up a website for my writing, so Ezoic seems to be right up my alley for some form of ad income.

    The truly appealing point is the knowledge it provides me of my potential demographic, which allows me to adapt myself much better to the needs of the audience I might have in the future. Likewise, the fact that their income depends from a percentage of my own is the best guarantee I have about, well, not being scammed. If it works for me it works for them, isn’t it?

    Thank you so much for making me aware of this option, I’ll make sure to try it and tell you about it!

    1. Ezoic is an interesting way to monetize a website. On the other hand, website needs already gain some traffic because they require at least 10,000 monthly visitors form new users.

      And it’s exactly like you said. If it works for you, it works for them.

  8. I have never heard of ezoic. I use adsense and amazon affiliate ads n my websites and blogs. I am yet to reach the break even point therefore I am still searching for the ways to increase revenue. Until now I am paying website and blog running costs from my pocket and I want to boost revenue from my website so that they will provide me stable income.

    1. I recommend trying Ezoic. I’m pretty sure that you’ll earn more than from Google AdSense.

      They have a minimum of 10,000 visitors per month before they accept a new website to their network. I forgot to mention that before in the article.

  9. I am surprised to know that there is a site like this that offers up to 250% income booster. But as Ive read this article I think it is hard to reach the minimum 10k views per month specially for those beginners. How does it work please let me know. And also do I need to invest first before I can start earning. If yes, How much is the minimum investment?

      1. Great!!!! I just know that there is a site that can help us to have more traffic or to invite more traffic. Because having a traffic is really difficult specially for us beginners. And also it is very nice to know that we dont have to invest before we can start earning in Ezoic. So the only thing that we have to do to earn in Ezoic is for us to hard work.

  10. From the looks of things, it’s pretty obvious that making use of Ezoic is far more better than making use of Google Adsense. The thing that interests me about Ezoic is that it’s not free, they take commission or charges on your earnings which I believe would make them work better towards your success because it’s when you earn that they earn as well. This is really a good one in my opinion.

    1. Yes. Basically, you don’t need to pay anything for using Ezoic. If you earn $100 with Ezoic, they take a little slice of it. If you earn $1,000 with Ezoic, they take also a slice of it. That’s how most similar ad optimization tools work. You don’t need to pay anything for using but they take some commission of your total earnings.

      1. This is a very good offer from Ezoic, it’s literally from your success that they are taking whatever commission they have and it’s going to be a priority to them for you to succeed in order for them to have their cut/commission.

          1. With all that being said, I would like to take this opportunity to thank you for bringing such a wonderful website optimization offer from Ezoic to our knowledge. It’s definitely worth trying out because one literally have nothing to lose by making use of their services.

  11. This review is quite comprehensive in explaining how a site owner can maximize the earnings made from using Ezoic as an ad optimization tool. Just like you said, we really need to be patient with them when reviewing the amount of money made from the ads for it takes some months to see that working as well. I’m grateful for this review for I’ve been looking for an alternative ad optimizing tool to recommend to a friend instead of the Google Adsense.

    1. Yeah, Ezoic is in my opinion much better than Google AdSense. It optimizes ads and most people see a 50-250% income boost when they change from Google AdSense to Ezoic. That being said, making money with click ads isn’t the most profitable way to monetize the website. Selling own products or promoting affiliate products is usually more profitable.

      1. You are absolutely right @Roope, making money with click ads isn’t the most profitable way to monetize the website, it’s just one good alternative for those who lack the balls to take it to the higher level of selling ones products or promoting products using affiliate marketing. The latter seems to be the best means to monetize ones website into being a constant source of income even over a long period of time.

      2. If the income boost from using this ads optimizer can be as high as 250%, then it’s certainly what matters as long as the case or running ads are concerned. One thing many never got to understand about ads is that you maybe getting the traffic needed, but as long as the ads ain’t bringing in the sales, it’s almost like a waste. So, I think Ezoic will definitely do well on addressing that issue.

        1. Yeah, ads itself don’t (usually) generate revenue. Usually, advertisers pay you for each click or with affiliate marketing you get paid for each sale, so when your visitor buys something.

          On the other hand, a website owner can also agree something different with an advertiser. Somebody could pay just for getting a banner to your website, for example.

          1. All which doesn’t happen often because most times one’s website doesn’t have that traffic power to entice a company to place banner advertisements on it. You would know how good your website is because it would be getting that lots of advert requests from companies.

  12. I’ve never heard of Ezoic before but your article explains it all in a simple way. You always come up with good reviews that helps everyone who wants to develop an online business. While Ezoic takes a little bit more time setting up, I think it’s a good choice for someone who is a beginner in this industry.

    The fact that the members are usually helpful is a pro, you always need information in order to achieve the best you can. Another great thing is that it is visitors oriented. Thanks for the review and keep up the great work! I just discovered your website a while ago and I am reading every article, you certainly know how to explain things so even a beginner like me can understand.

    1. Wow, thank you very much! It really makes me happy to hear that you have found my reviews helpful.

      Let me know if you have some specific requests or questions about anything and I’ll be happy to help you out 🙂

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