DotComSecrets Book Review [#1 Book for Internet Marketers]

Russell Brunson, the author of DotComSecrets and Expert Secrets, says that this book is not only about getting more traffic or conversions.

This is a SHORTCUT.

Even though I was very skeptical about his statement when I started reading this book, I must admit that he is right.

Yes, you can make more money by getting more traffic and increasing your conversions but there’s a shortcut that you’ll learn in this book.

I’ve noticed it’s true also in my own online business.

Now you might be wondering, what is that “Shortcut to success”?  Is it even possible?

I will show you more further in this review but first let me tell you a few words about Russell Brunson who is also known as one of the best Internet marketers of our time.

You can also learn by clicking the image below how DotComSecrets will help you to double your traffic with 1 simple trick.

DotComSecrets Book Summary: My #1 Finding!

Of course, I’m not allowed to tell you all the “secrets” and details that Russell shares in his book but I still wanted to give you a few practical ideas how this book helped me.

When you read the book, you may find the same things extremely valuable or you may learn some other great Internet marketing secrets.

You can get this book for 100% free as long as their supplies last.

• Value Ladder - Your Unfair Advantage

What is the most important difference between 6-figure and 8- or 9-figure businesses?

According to Russell Brunson, it’s the value ladder.

This is conclusion after working with 1,000’s of entrepreneurs individually and 1,000,000’s of people online.

What does a value ladder mean?

In order for you to understand it in full details, you must get the book here, but let me summarize it in a few sentences.

Most businesses struggle because they don’t have a proper value ladder in place.

Maybe they’re selling a product for example for $15-30 and that’s it. But the problem is that $15 product hardly even covers the advertising costs.

The difference is what happens after selling that first product. Those businesses that succeed big, usually provide their customers even more value than just for $15.

They provide even more for those customers who want more. Another product for $99, then $1,000, then $10,000 and so on.

• ​Dentist Example

For example, you go to a dentist and they give a basic check for $15.

Then they offer you a complete teeth cleaning for $99.

They notice that some of your teeth must be completely fixed because you didn’t take care of them so well and they charge you $1,000.

Some customers who have “destroyed their teeth”, they sell “new teeth package” $10,000.

Or let me give you another example.

• Gym Example

In the gym, you can create 4 membership levels:

• $19/month
• $39/month
• $129/month
• $299/month

The first membership level ($19/month) is for those who just want to use the gym equipment and the weights. They don’t want or need anything extra.

The second level of this gym’s value ladder is $39/month. That provides the customer a free access to the gym and some additional snacks or protein drinks.

The next level ($129/month) includes the same that the second level but also a 1-on-1 meeting with a personal training and customized diet and an exercise plan.

Then the last level ($299/month) provides more personal training, snacks, protein drinks, 1 free massage per month, etc.

Every customer can choose what they want to take and how much value they want.

Just getting one customer that pays $299/month is as valuable as 15 customers who pay $19/month.

• Online Business Coaching Examples

Let’s say that the first product you sell is a step-by-step guide or a book. That costs only $19 for the customer. It’s your front-end product that teaches the basic principles and steps.

The next product you sell is a course for $97 that goes more in-depth in the training and perhaps even some practical tool that your customer can use.

Then in the value ladder, you can provide next for example, 1-on-1 coaching and put the price tag again much higher.

The last step would be, for example, a mastermind retreat for your “dream customers” in a beautiful mansion or villa where they can learn directly from you, share ideas and network. The price tag can be even $10,000.

Russell’s own Inner Circle costs $100,000 and I've heard first-hand from members that it has been worth it for them. If they're already running a good business and Russell helps them to make for example $1,000,000 per year more, then $100,000 is a cheap price for that.

Anyway, you'll learn in the book how you can apply the value ladder concept to any business that you're running.  

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