Expert Secrets Book Review [Get a FREE Book Worth $1,000’s!]

Welcome to my Expert Secrets Book Review!

If I would need to recommend to you just 1 book about Internet marketing, it would probably be this book or alternatively Dot Com Secrets by Russell Brunson.

These 2 books are like "Bibles" for the Internet marketers of our time.

Russell Brunson is without a doubt one of the most influential business owners nowadays and he has educated 100,000's of entrepreneurs from all over the world.

In this article, I am going to tell you what is Expert Secrets, why I enjoyed this book a lot and found it so valuable.

A great thing is that Russell is also sharing this book now for free so you can get a FREE copy of this book just by clicking the link below...

"The underground playbook for creating a Mass Movement of people who will PAY FOR YOUR ADVICE!" 

That's how Russell Brunson describes the book in his own words.

In my experience, the book teaches you the following things well and clearly:

1. How you can become an expert and an attractive person that people want to follow.
2. The psychology behind creating a mass movement and practical steps to creating it.
3. How to leverage the Internet (and webinars) to making $1,000,000's with your business.
4. Practical steps and formula for creating a perfect webinar.
5. How to make more money without getting more customers (the idea of sales funnels).

In order to understand the book better, I'd like to tell you a few words about the author of the book, Russell Brunson.

I don't want to bore you here by explaining the book in detail like, "In the first chapter Russell talks about.... Then in the second chapter he starts talking about..."

Instead, I'll raise here a few key points that greatly impacted me and why I think this book was at least 100 times more valuable than it's selling on Amazon. A great thing though is that you can get the book for 100% free through this link and you only must cover the shipping fee.

My favorite speaker Jim Rohn always taught, "Success is not something you try to pursue. Success is something that you'll attract by becoming an attractive person."

Jim talked about the habits and the skills that you'll need to develop in order to become 'attractive' in the marketplace.

In the Expert Secrets book, Russell shows you how you can become an attractive leader in the eyes of your target audience.

He walks you through the steps to "creating your character" and how you can use it to your advantage in your marketing.

Some key elements to creating an attractive character include for example:

1. Telling your background story to your audience
2. Being relatable and 'vulnerable'
3. Sharing your own voice
4. Etc.

If people need to believe 7234 things before they buy your product or service, you've failed in your marketing.

In fact, people should only need to believe 1 thing in order to get them convinced to buy your product. Russell Brunson explains you the psychology and practice about this in his book.

When your audience believes only 1 thing, then everything else falls in the place and the rest of the questions will be answered naturally.

Russell's statement goes like this:

"If I can make people believe that (my new opportunity) is / are key to (what they desire most) and is / are only attainable through (my specific vehicle), then all other objections and concerns become irrelevant and they have to give me money.

It sounded a bit strange for me at first but it made perfect sense after reading the whole Expert Secrets book.

You don't need to try to convince your audience about 4398 things before they'll buy your product. You just convince them about 1 most important thing and then all other objections become irrelevant and they want to buy that product.

The greatest leader of all time, Jesus, was a great storyteller. He died already +2,000 years ago but he still has still billions of passionate followers all around the world.

Selling, marketing and creating a mass movement is all about telling stories. Once Russell Brunson's friend counted how many stories he told during one 60-minute speech... Guess how many?

Russell told 50 stories in 60 minutes!

It's not a coincidence that he has made $1,000,000's during some of his speeches.

In the book, Russell doesn't only highlight you the importance of telling stories but he also teaches how you can tell stories that people want to listen.

Sometimes people don't like the idea of selling... They feel that it's like pushing things to people that wouldn't care less.

However, Russell takes a completely different perspective to selling in his book.

He explains that selling a product or a service that people need is actually your moral obligation. You are anyway making them a favor by selling it.

There is still a challenge that even the greatest product in the world is not going to 'sell by itself'. That's why you need to learn the skills that Russell teaches you in the book about selling and marketing.

Even though I have published 100's of videos already on my YouTube channel, I have never held a webinar.

In Expert Secrets, Russell walks you through how you can create a Perfect Webinar using exactly the same formula that he and other highly successful entrepreneurs have used to make $1,000,000's online.

That really sparked my interest and I'm most likely going to hold webinars in the future. When I do that, I'll definitely going to follow Russell's formula.

Even though you wouldn't create webinars, this part of the book is extremely helpful for you if you're a marketer or a salesperson. And actually, I think that all of us are some sort of salespersons because we need to 'sell ideas' every single day to the people that we interact with.

I can't cover all the Aha moments and highlights that I got from this book in just one article. In addition, you will get more value from the book by reading it yourself instead of me explaining what I learned.

That's why I recommend that you get your Free Expert Secrets book here.