What Does SERP Mean and How Can You Use it to Your Advantage?

what does SERP mean
You can use SERP to your advantage!
what does SERP mean
You can use SERP to your advantage!

SERP, SEO, HTML, etc… All these abbreviations and interesting terms can be confusing for the new internet marketers. Today I am going to explain What Does SERP Mean?

Then I am going to help how you can benefit from SERP in your own keyword research.

(I have already made a post about SEO and keywords so you can become familiar with those terms if they are new for you.)

SERP – Definition

SERP stands for Search Engine Results Page.

You search something in the search engine and click “search”. Then you receive a page and that is called SERP – Search Engine Results Page.

Let’s take an example.

I write “How to earn money with a blog?” and then I click search.

By the way, use “incognito”-window to get more accurate results for your searches.

I get the Search Engine Results Page where I see the results of my query. (see the image below)

what does SERP mean
Search Engine Results Page = SERP

Above, in the Search Engine Results Page, you see the results for your query.

If you have a business and you want to earn money from the Internet you very likely want to get ranked on the first page in Google. Using a little “SERP” -research can help you.

Using SERP to Your Advantage!

If you want to get ranked in Google you can use SERP to your advantage. Let me explain how.

First, when you make your keyword research, you find for the proper keyword. You want monthly searches in Google to be more than 50 and QSR less than 30 (less than 50 is also okay).

You find a good keyword which perfectly makes sense, QSR is less than 30 and monthly searches are less than 50. Should you use it right away? Yes, you can BUT there is one extra thing that you can do.

Search your keyword in Google and see the SERP!

When you are using the certain keyword, you are always competing with the other websites that are using the same keyword. Your goal is to outrank those websites and get ranked better.

But it’s quite challenging to outrank certain sites. Those are

  • Big e-commerce sites like Amazon, Ebay and others.
  • Big authority websites like Wikipedia
  • A lot of videos in SERP

If you search your keyword in Google and all the results on the first page are from Amazon, Ebay and Wikipedia I would suggest choosing another keyword. Of course, it’s possible to outrank some of these sites but very probably there are other keywords when it will be easier to get on the first page of Google.

So know you to avoid competing for too much again above-mentioned websites.

When you search your keyword from Google and you don’t see any big authority websites in SERP you can be happy to use the keyword. The competition is probably not so tough for that keyword.

Let’s Take an Example!

what does SERP mean
Search Engine Results Page = SERP

Above you can again see our search results for. “How to earn money with a blog”.

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You can see four websites ranked in the top, Forbes.com, AmyLynnAndrews.com, TipsAndTricks-hq.com and ProBlogger.com.

Would it be possible to outrank those sites by using our keyword “How to earn money with a blog”? What do you think?

Yes, it is possible!

All of those websites are of course doing their work to stay on the top but I would say that it’s not a stupid idea to compete against those sites. Forbes is a “big dog” and it can be challenging to outrank but it is not impossible.

And 3 other sites that you can see there are not so huge sites even though the sites are from the experienced bloggers.

All in all, you could choose the keyword “How to earn money with a blog”. (if monthly searches and QSR are good)

Outrank Them All!

When you see Search Engine Results Page in Google you know which texts are ranking well on Google. You can use that information to your own advantage.

If you are, for example, writing about the topic “How to earn money with a blog” you can go through what all the other who are ranked on the first page in Google are writing.

Then you can use the same ideas and insights in your own texts!

Read top 5 texts from Google and combine the best ideas you found from them. Include the ideas in your own texts and you are well on your way to outrank all those other competitors.

Get Ranked on the First Page in Google!

Are you interested in getting your own websites to SERP (to the first page of Google)?

There is one shortcut called PPC to get ranked on the first page but it can be expensive marketing if you don’t know how to do it right.

The better way to get free traffic is to use Search Engine Optimization (SEO) and start getting ranked for free in the search engines.

I promise to give you 10 FREE video lessons and 1-on-1 mentoring getting started and start hitting good rankings in Google. Make your free account in Wealthy Affiliate to get started.

This guitarist was convinced that Wealthy Affiliate’s training works because he achieved the first ranking in Google. Read his article -> “This Really Works!


I hope this article helped you to understand what does SERP mean and how you can use it to your advantage.

Was the term “SERP” new for you?

If not, Are you using SERP in your own keyword research?

By Roope Kiuttu

Hello! I am Roope "Robert" Kiuttu, the founder and owner of YourOnlineRevenue.com. I created this website back in 2015 to help you to make money online. You can ask me anything and I'll be happy to help you out. I help people daily to make more money online and I love seeing people succeeding. If you want to get my 1-on-1 support and help to make money online as well, get started HERE.


  1. Great read. It kept my attention thru out the whole post. (squirrel). as I am easily distracted. I also find it hard to get the QSR so low unless it had very low traffic. I had not heard of SERP but was already doing something like it on my own. You added check out the competitors website to my tool belt. One more thing, if you make the font size a little larger it would help us old men to read it easier.

    1. Hi David,

      Usually, 50+ monthly searches are recommended but if you find the keyword with the QSR

  2. Very interesting article. I definitely did not know what SERP was or how I could use it to research my competition so I would now how to rank better on Google. I noticed you advocate for a QSR less than 30. Is that something you’ve found to be better? If so, I’m having trouble finding relevant keywords with QSR’s that low. What would you suggest?

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