What Does SERP Mean and How Can You Use it to Your Advantage?
SERP, SEO, HTML, etc… All these abbreviations and interesting terms can be confusing for the new internet marketers. Today I am going to explain What Does SERP Mean?
Then I am going to help how you can benefit from SERP in your own keyword research.
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SERP – Definition
SERP stands for Search Engine Results Page.
You search something in the search engine and click “search”. Then you receive a page and that is called SERP – Search Engine Results Page.
Let’s take an example.
I write “How to earn money with a blog?” and then I click search.
By the way, use “incognito”-window to get more accurate results for your searches.
I get the Search Engine Results Page where I see the results of my query. (see the image below)
Above, in the Search Engine Results Page, you see the results for your query.
If you have a business and you want to earn money from the Internet you very likely want to get ranked on the first page in Google. Using a little “SERP” -research can help you.
Using SERP to Your Advantage!
If you want to get ranked in Google you can use SERP to your advantage. Let me explain how.
First, when you make your keyword research, you find for the proper keyword. You want monthly searches in Google to be more than 50 and QSR less than 30 (less than 50 is also okay).
You find a good keyword which perfectly makes sense, QSR is less than 30 and monthly searches are less than 50. Should you use it right away? Yes, you can BUT there is one extra thing that you can do.
Search your keyword in Google and see the SERP!
When you are using the certain keyword, you are always competing with the other websites that are using the same keyword. Your goal is to outrank those websites and get ranked better.
But it’s quite challenging to outrank certain sites. Those are
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- Big e-commerce sites like Amazon, Ebay and others.
- Big authority websites like Wikipedia
- A lot of videos in SERP
If you search your keyword in Google and all the results on the first page are from Amazon, Ebay and Wikipedia I would suggest choosing another keyword. Of course, it’s possible to outrank some of these sites but very probably there are other keywords when it will be easier to get on the first page of Google.
So know you to avoid competing for too much again above-mentioned websites.
When you search your keyword from Google and you don’t see any big authority websites in SERP you can be happy to use the keyword. The competition is probably not so tough for that keyword.
Let’s Take an Example!
Above you can again see our search results for. “How to earn money with a blog”.
You can see four websites ranked in the top, Forbes.com, AmyLynnAndrews.com, TipsAndTricks-hq.com and ProBlogger.com.
Would it be possible to outrank those sites by using our keyword “How to earn money with a blog”? What do you think?
Yes, it is possible!
All of those websites are of course doing their work to stay on the top but I would say that it’s not a stupid idea to compete against those sites. Forbes is a “big dog” and it can be challenging to outrank but it is not impossible.
And 3 other sites that you can see there are not so huge sites even though the sites are from the experienced bloggers.
All in all, you could choose the keyword “How to earn money with a blog”. (if monthly searches and QSR are good)
Outrank Them All!
When you see Search Engine Results Page in Google you know which texts are ranking well on Google. You can use that information to your own advantage.
If you are, for example, writing about the topic “How to earn money with a blog” you can go through what all the other who are ranked on the first page in Google are writing.
Then you can use the same ideas and insights in your own texts!
Read top 5 texts from Google and combine the best ideas you found from them. Include the ideas in your own texts and you are well on your way to outrank all those other competitors.
Get Ranked on the First Page in Google!
Are you interested in getting your own websites to SERP (to the first page of Google)?
There is one shortcut called PPC to get ranked on the first page but it can be expensive marketing if you don’t know how to do it right.
The better way to get free traffic is to use Search Engine Optimization (SEO) and start getting ranked for free in the search engines.
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I hope this article helped you to understand what does SERP mean and how you can use it to your advantage.
Was the term “SERP” new for you?
If not, Are you using SERP in your own keyword research?