Why 5 Top Internet Marketing Books Are Scarier Than Tyra Banks?

Welcome to my "5 Top Internet Marketing Books" Review!

Why do you these 5 top internet marketing books are scarier than Tyra Banks? Is there anything or something that goes scarier than her? Yes, my friend, there is. You’ll know that in a while.

Before we go through the complete details of the review, let me first introduce to you the #1 recommended online business opportunity that Your Online Revenue Ltd suggests you do. As in now.

It’s a FREE training that allowed Roope “Robert” Kiuttu, the founder of this website and a successful affiliate marketer since 2015, earn at least $3,000 in a day. That’s within 24 hours.

If you want to replicate that, stay through the end of the post. Let’s delve into these 5 top internet marketing books to read to bolster your business. Shall we?

Among thousands of the best-selling internet marketing books, you could find on Google, there are only 5 top internet marketing books that we highly recommend. Why is that so?

Internet marketing doesn’t solely rely on website traffic alone. Underneath the surface, it’s a combination of the vital ingredients working together for optimal results. From there, we base the lessons each book brings to you, a learner, should uphold.

Published in 2013 under HarperBusiness, Gary Vaynerchuk dissects the fundamental lessons of how a business owner see social media as an essential tool to boost traffic and/or sales.

Within the 224 pages, you learn the 6 valuable lessons that help in bolstering the strategies for optimal outcomes.

1. Different Content For Every Platform.

This means you can’t have the same post content on Facebook, Instagram, Pinterest, or YouTube. In every social platform, there is a corresponding format or strategy that’s more effective in that specific account. You can’t simply copy and paste the content from one social media account to another.

2. Don't Interrupt The Content.

​If you are an avid fan of listening radio programs, I am pretty sure you’re familiar with how the radio DJs do their thing. They interrupt the music playing with a senseless or unnecessary advertisement for the sake of making money for the radio station.

This isn’t a good thing for content marketing. If you notice how irritated you are with the ads on YouTube, that’s how it works in today’s marketing, which you shouldn’t do if you want to build your brand.

This is why most companies turn their attention to utilizing bloggers to promote their products. Instead of using ads, they pay bloggers to create content related to the product they’re promoting.

3. [Content] Doesn't Make Demands.

As the famous adage says, “Customers don't like to be sold; they like to buy.” You have to merely show the truth about a service or product or whatever you want to promote to your audience.

Don’t force them into buying it. Let them decide to buy it without questions because they see as worthy enough of the money they’re paying.

4. Leverage Pop Culture.

​To ensure you’re ticking your audience’s attention, you have to understand their language. And that’s pop culture.

If your audience is into K-pop fandom, learn it and use it as a tool to promote your product. Simple. In fact, you can include that in your blog post title, for example.

5. Think Of Your Content As Quick Shots Of Information.

Relative to the previous point about different post formats across various social media platforms understand that on a specific social media account, there is the length of content which is useful, but not for the other one.

For most platforms, except YouTube, you have to have 1-minute reading time or watching time. For YouTube, you can go over 10 minutes if you like to. But this doesn’t work on Facebook or Instagram.

If you want to monetize your YouTube account, I recommend this tool for you to use.

6. [Content] Is Consistent With The Brand.

If you use teal for your brand, you make sure you use the same color for the rest of the materials you use when you promote it.

Which is why it’s vital for every business owner to design an iconic logo to represent their businesses. Even the font color, style, size, everything that represents the brand, it should be consistent because this serves as your identity from a customer’s perspective.

Creator of ClickFunnels, Russell Brunson made his fortune from scratch by creating a system that’s going to help hundreds of thousands of online entrepreneurs across the globe. Based on his own experience, he wrote a book, “DotCom Secrets,” which you can get for FREE.

So, what are the DotCom Secrets he’s trying to teach you? It’s about learning how to convert those users from a simple passerby to a loyal fan employing the strategies like sign-up forms or banner retargeting, etc.

You utilize a different set of tools to hook your readers to get into the email list for future offers. That’s how simple it is.

If you think this isn’t related to internet marketing and isn’t considered a space in the list, you’re wrong. Learning about Hypnotic Writing plays a significant role in your copy or in conversion.

Once you know what ticks your audience based on the writing you published, for example, it will eventually lead you to an increase of sign-ups or sales in whatever you’re offering to your market.

You use the provoking words or the specific words that provoke emotions in your reader. Once you do, their subconscious mind tells them to have your program or service thinking they need it.

Certainly, you can’t take advantage of their vulnerability to make money. What I mean is to use Vitale’s strategy in convincing your audience using hypnotic writing and eventually increase sales.

If you repeatedly implement the system and master it, you uncover the secrets of most copies do to lure consumers into purchasing. You can watch the video below to learn more about the strategy from Joe Vitale himself.

Published in 2005 with 240 pages, Seth Godin shook the internet marketing world with his 3 essential questions for every marketer.

1) What's your story?

2) Will the people who need to hear this story believe it?"

3) Is it true?

According to him, "Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didn't invent storytelling. They just perfected it."

Aspects of a great story are what matters in every content marketing strategy. The immense purchasing power of someone relies on how strong the emotions are to that something he or she wants to have.

The epitome of delivering a great story for advertising is Apple. Steve Jobs and his team did a terrific job on marketing Apple as a technology that aids in making people’s lives comfortable, stylish, and seamless.

Further, Godin divided the overall concept of “a great story” in 9 principal views:

​

1. Great Stories Are True.

​For Godin, to possess truth in the content, the writer or the marketer has to be factual, consistent, and authentic in relaying the information about the brand, product, program, or service that a company or a private individual has to do.

2. Great Stories Make A Promise.

You can’t sell something authentic if the product by itself isn’t real. In Your Online Revenue Ltd, whatever we suggest you doing works because the strategies or recommendations are the exact ways we do to succeed in our endeavors.

Roope earned $3,000 in one day through this FREE program, and it’s real. Godin tells you the same thing.

3. Great Stories Are Trusted.

​Similar to the previous point, you have to build authority and give your members or target market a sense of imperative to get them doing to achieve results.

That is if you try to sell a program. Whatever you come up to make money, before you sell it, you have to be a trusted person, an authority enough to enforce them to pay or to buy your products. Got it?

4. Great Stories Are Subtle.

​Godin said, "The less a marketer spells out, the more powerful the story becomes." I remember Robert Kiyosaki noted this in his best-selling book, “Rich Dad, Poor Dad,” wherein he said that if you ever come up with a product to your customers, don’t tell everything.

Never disclose everything to your potential clients to leave them hanging to your course, for instance. Leave them a short preview of what you know, but never tell them everything. Leave that within your book or your course, if you plan to create one. That’s the #1 rule in business.  

5. Great Stories Happen Fast.

“[The] first impression is far more powerful than we give them credit for. It happens when content marketers engage the consumer as soon as they land on the page,” one reviewer wrote.

This is what Godin tries to tell us in the realm of internet marketing (in its truest form). We have to leave our users an impression of us wherein they think we’re an authority, trying to dominate the world even if we are a small company. Remember, your users only have a 2-minute attention span. So, make use of it.

6. Great Stories Don't Appeal To Logic But Often Appeal To Our Senses.

​This is about emotions. "People don't buy products; they buy stories," Dan Lok repeated that in many of his videos about sales. This is very self-explanatory.

7. Great Stories Rarely Aimed At Everyone.

Focus on a specific audience and let that group spread the story for you. Otherwise, you can’t make a sale. Why?

You are to select and dominate a niche. You can’t just go around with a lot of people with different interests trying to sell them your product. Indeed, it doesn’t work that way.

Although you have this small number of people, as long as they know you and your program, it’s enough. Talk specifically to them and learn their needs. Let these people spread the word for you to generate traffic or sales you want.

8. Great Stories Don't Contradict Themselves.

Everything we think is new is actually not. It's been there. So, smart content marketers use that truth to convert members or users to become a customer.

All we need to do is to agree with what they generally believe in and use it as a means to sell or market something.

9. Great Stories Agree With Our Worldview.

You don’t have to make your target audience feel adverse to market your product. Make the members feel smart and secure, reminding them of how great they are, by using the product you just created.

Do you think you’re going to buy something from me after insulting you? I don’t think so.

What if I tell you that you have high potential but lack direction except when you buy my program?  How about that? Would you buy that?

Sure, you will.

Slow marketing to move fast in the fast-paced realm of content marketing is what Ann Handley generally points out in her best-selling book "Everybody Writes."

As content marketers, we have to keep in mind that we have to take everything slow and spare some time to see the entire picture of promoting something, ie. a product, program, whatever you have.

This isn't about doing a swift action to press the break but to appreciate the time to step back and see the progress in a bird's eye view. We have the pressures playing along.

To name a few, there's an audience expecting us to achieve great results, to show an immediate outcome of the program we try to sell, and the list goes on.

Hence, Handley tries to remind us that the core of content marketing isn't about the fast results, but the quality it produces based on the small progress we do. This is the general view of her 301-page book available on Amazon.

What impresses most readers about Handley's writing style is that it directly talks to the reader, as if she's really in front of him telling him to slow down a bit and see the overall picture of every strategy to market a particular thing.

"Our writing can make us look smart, or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring," as Handley’s copy on Amazon mentioned.

With that regard, there’s no doubt that the strategies in these books are legit. Might as well as the authors behind these great works are real.

They provide valuable pieces of information necessary as a form of weaponry in the online battlefield. Hence, if you want to get serious with your business endeavor, start reading their works and learn as much as possible. You won’t regret that decision.