Are backlinks bad? Are backlinks vital for rankings? What should I do with the backlinks?
Those are the questions that many people are asking when they want to get ranked in the search engines and to drive traffic to their websites.
The founder of Wealthy Affiliate, online millionaire, Kyle wrote recently and article about the backlinks and what he thinks about using backlinks.
Massive Penguin Update in 2014
Kyle mentions the Google penguin that happened in 2014 in Google. Before that update, the backlinks used to be useful and many people tried to get ranks by using different tricks with the backlinks.
Penguin update in 2014 was devastating for those who were concentrating on the backlinks. In Kyle’s word the update literally WIPED many entire businesses.
But the update was great for some people who were not concentrating on the backlinks but providing the quality content. Kyle says that he, for example, experienced DOUBLE the traffic overnight because he wasn’t concentrating on the backlinks but on the more important things.
No Benefit from the Backlinks
Kyle states that the backlinks won’t help you to get rank any better. It would be the waste of time to use hours in building backlinks.
“Google has granted a close to ZERO NET VALUE (in terms of rankings) for backlinks.” -Kyle, The Founder of Wealthy Affiliate
Even though many “so-called authorities” are stating that backlinks are very important and you must concentrate on those link buildings they tend to forget the Google’s update that reduced the importance of the backlinks
Where Should You Concentrate Then to Getting Ranked?
The number one focus should always be to provide quality content for your visitors. Google wants to give the searchers the best resources where the people can benefit. If you are providing the best content out there you will very probably get ranked.
Concentrate on building your website and service better.
We still shouldn’t forget the importance of the targeted keywords.
When You are using specific keywords people can more easily find your website and your quality content from the internet. Spend always some time on the keyword research to find the best keywords.
As you are providing the best user experience for your readers and the customers the engagement is the vital part.
Engagement, comments, and conversations will also help you to rank better. Google sees that your website is active and people are interested in its content when it gets higher and higher in the rankings.
As Kyle stated, you shouldn’t be worrying about the backlinks. Instead, always think and reflect how to improve your website and take action.
In the course of time, your website will anyway get a lot of links from many different sites when people find your valuable content. They share your website in the social media circles and on their own websites.
Provide something useful and the people will come.
Are Backlinks Bad? Yes if you spend your time on them. If they come naturally just let them come but don’t waste your time building the backlinks.
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I hope this text will save your time about the worrying of the backlinks and you find this information useful.
What are your experiences with the backlinks?
How have you got ranked in Google?
Leave the comments below.